For years now, doomsayers have been predicting the death of print – screen is the way to go! Screen is cheap! Screen can reach a larger audience! – and while those points can be substantiated to a degree, print is still here. Why is that?
Print isn’t dead. Long live print.
My own view on the matter (which echoes my previous post where I talk briefly about the pros of real books versus digital) is that print is just better than screen. Actually, not better per se, it can just offer things which a screen cannot.
Print is personal. Print is tactile. Print comes in a myriad of formats and finishes, the possibilities limited only by your imagination (and the patience and expertise of your printer of course). Square, triangular, folded, embossed, laminated, spot UV, uncoated, gloss, perfect bound, stapled, gilded – so many options to choose from in order to make your beautifully designed brochure, flyer, business card, poster or whatever it is even more beautiful. Then at the end of it all, you get to hold the finished product in your own hands, feel the texture of the paper stock you carefully considered, admire the finish… Okay, so I’m getting a little carried away here. Ahem.
Get to the point!
The point of this somewhat romantic post is to tell you about our print service here at 2020. On top of our photography, product video, graphic design and digital furnishings services, our in-house digital printing press also allows us to offer you high quality, high volume, fast turnaround print on anything from business cards to brochures to posters.
We can advise you on format, paper stock, size, finish and everything in between, and for those with more ambitious goals, we also offer a print brokerage service, handling your print from start to finish, so you don’t have to worry about a thing.
Feel free to ask us about our print service via our contact form, by phone on 0113 272 0277 or email email@example.com.
So, when we were commissioned to provide one of our clients with an online version of their current product brochure – we jumped at the opportunity!
Historically, many companies have opted to generate a downloadable PDF document of their printed brochure. However, usability is typically limited to scrolling down through tens or hundreds of pages, which is both impractical and time consuming. Helping your customer get the answers that they require ASAP is key to customer satisfaction and completing that sale.
With our latest solution, hyper links to your own or external web content, calls to action, embedded video and indexable pages can all assist your customers to find their chosen product or service with the greatest of ease.
When 2020 began our R&D into this fairly new technology, we knew that there were 2 key considerations: Form & Function.
Firstly, we needed to have the capability to ensure that the digital brochures that we provide matched our clients brand guidelines.
Key considerations include logo, choice of font, layout format and brand colours.
Matching these parameters allows for a seamless transition between the printed and virtual brochures.
What devices would be used for viewing the brochure?
The usual suspects for viewing online browser versions of the brochure include: PC, Mac, I-pad, Tablets, Android, I-phone, etc.
With this in mind , the option that we provide for our clients benefits from associated cross platform functionality and enables both online and offline options. Due to the flexibility of this style of brochure, it can be used by demo or sales staff out in the field without the need for an internet connection. This function also works really well at Trade Shows or networking events, where the Auto scroll function allows the brochure to automatically change pages at your chosen speed. This effectively gives you a ‘video’ of your full product range and looks great when plugged into a large screen display on your stand.
Sounds like we have it all wrapped up? Well, we wouldn’t go that far! Pushing boundaries in both form and function is what we like to do here at 2020.
If you are looking for a digital version of your catalogue and would like additional functionality not listed in this post – get in touch. We are always enjoy a challenge!
Hello! Coffee in hand? Great, continue reading for an overview of the services we have to offer you and business. If you like what you see, contact us via the details at the bottom of the post.
Photography: Photography has very little to do with cameras!
It’s more about understanding the complexities of light.
Our studio has a vast array of specialist Studio & Location lighting equipment.
The 2020 team of full time expert photographers, work with our clients to show their products and services in the best possible light.
Whatever type of photography your organisation requires, you can be assured that our team are experienced in that field.
To discuss your company’s photographic requirements please feel free to contact us on 0113 272 0277. Examples of our photography can be viewed here.
Graphic Design: The 2020 design team delight in providing enthusiastic, creative ideas and recommendations to get your company message clearly heard.
We approach every project with great care with the aim to surpass your expectations.
Our services cover branding, exhibition, POS, promotional, website, advetising, social media and packaging. For examples of our graphic design, view our promotional brochure here.
Print: 2020 offer a short run, high quality print service, which is backed by our fast turnaround times.
Our clients benefit by utilising the 2020 in-house, state of the art digital print press which provides incredible quality without the need for large print runs.
At 2020 we also offer a print brokerage service for higher volume print runs. We will handle your print project from start to finish, ensuring you peace of mind and a top quality finish.
Promotional: We help you to find the perfect product to represent your company. When combined with your logo and colour scheme, you can be sure that your brand identity will be clearly noticeable.
Digital flip books: Have you got existing PDF brochures on your website?
2020 can give them a fresh interactive look, which enables them to be easily viewed on smart phones and tablets.
Ideal for online instructional and specification brochures, or a simple way to add a fresh coat of paint to your product & service brochure.
So, this sounds great, but you haven’t created your brochure yet? – Feel free to contact our graphic design team for advice on where to start!
Product / Support Videos: Video can help to inform your potential new clients about the quality and functionality of your products and services.
They can also be an ideal way of attracting customers to your website.
As well as being a great support tool for answering your customers F.A.Q’s, (lets be honest, nobody takes the time to read a long list of frequently asked questions anymore).
A short, inexpensive video, which can include music, a voice over and graphics to support your product or services could be ideal for this purpose.
We handle the whole process in house, from storyboard through to your final delivered project. Enabling our clients to enjoy the role of choosing what to include within their message. Take a look at our YouTube channel for examples of our product videos.
Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (firstname.lastname@example.org).
As designers, one of our main jobs is the effective communication of information; it’s something we do on a daily basis, whether it’s in the form of a brochure, a logo or a website. Before we start work on anything, however, we have to communicate our processes to our clients to ensure they know what they’re getting and when.
If you would like to discuss our web design service please call us on 0113 272 0277
Introducing 2020’s newest team member; a bigger and better digital press! We thought it was time for an upgrade so have taken the plunge and now have a shiny new Konica C6000. This now means we can print to higher standard – quicker, bigger and brighter!
So how is this better for you? Well, our print quality is vastly improved whilst our prices are staying exactly the same. One of the most exciting features is the possibility to print seamlessly up to 1.2 metres. This gives us the opportunity to offer a much larger range of fold out brochures and leaflets. Our design team can advise you on a bespoke and original layout that will make your corporate literature stand out from your competitors.
For those of you in a hurry:
High quality print Bigger print size
In house designers Dedicated print team
Fast Turnaround Free local delivery
A selection of print we produced for drilling company Halco
To celebrate the arrival of our digital press we are offering a free delivery service for local businesses. That teamed with our fast turnaround times mean we are the go to printers for LS11 and LS27 (Holbeck, Beeston, Cottingley, Morley, Churwell, Middleton, Dewsbury Road) and the surrounding areas. If you’re further afield though, it’s not a problem as we can arrange a courier service to deliver your print as quickly as possible.
So for brochures, leaflets, business cards, letterheads and flyers please give us a call on
Home » Blog » What type of product photography is right for you?
Posted on January 10th, 2014 by Tom Girling
Good product photography shows your products to their best advantage. If you want to make your products more desirable to your customers and increase your sales there are a few different routes you can take.
White Background photography is most commonly seen in catalogues and is also prevalent online. It is widely used for its crisp, clinical style that puts full attention on the product.
One of the advantages of white background photography lies in its relatively low costs which make it a common medium for large volumes of product.
It’s also very well suited to the web as the images generally have a smaller file size and can sit on a webpage seamlessly without a border.
Here, the same image has been “clipped” meaning it can be dropped seamlessly into a brochure or website without a border.
Using a black background adds a different look and feel. It’s often used to showcase high-end or luxury products. Coloured backgrounds and textures add interest and can give your photography the edge against a white background. Black can work especially well with glass and chrome products, highlighting reflective surfaces and creating contrast against lighter surfaces.
Cameo shots are often used to highlight great selling features and details of a product. Whether it is intricate stitching on a leather suite or a dial on an electronic appliance, they help showcase your product to its full potential.
A lifestyle or styled shot helps to convey a setting and level of emotion that is hard to achieve with a white or coloured background. Styled shots help to make products more desirable by showing them in a real life situation, altertatively they can be propped in a more conceptual manner which can be equally as effective.
Here we see how the same toaster can be styled in very alternative ways to appeal to a different target market.
A lifestyle shot is much more personal to your brand and can be tailored to your product and target audience, making it unique and far more valuable as marketing material.
To achive a high quality styled shot we work with experienced stylists who will ensures that you get the best possible look for your product.
If you would like to talk to us about our Product photography service then please give the studio a call on 0113 272 0277 to discuss what style would be most suited to your needs