Cut-out photography, in it’s simplest form, it is your product, perfectly lit, photographed and then outputted as a high resolution image. In most cases, you will find cut out images on a white coloured background. This allows your customers to view your product ‘as is’ in a clear and descriptive way.
Cut out images are everywhere!
Although many people will think of E-commerce applications, such as your Company Website, Amazon & Ebay when they think of cut out images – they are still widely used for other applications such as Packaging, Product Brochures and printed Installation Guides, etc. Some of our clients choose to have a Clipping Path included with their cut out images. This is a post processing procedure that isolates your product from the white background. This allows your images to be placed onto different coloured backgrounds, or incorporated onto existing artwork for numerous web or print applications. The key thing to remember is that regardless of where you intend to show your product cut out images, you have to get the basics correct from the start:
1. Clear, descriptive lighting
2. Highlight the key areas of interest
Do you require an overall product image AND additional detail images?
3. File format
Have a clear understanding of the image file types that are required for your chosen use of the images; your web designer will probably require a different file format than your printer manager would.
4. Consider adding a clipping path
If you feel that you might want to use the images with anything other than a white background.
5. Timing is essential
Consider the required lead time to book in and ship your products to our studio, your required timeframe for the images to appear on your online applications and your printer’s deadline for any required printed sales and marketing collateral. At 2020 we have a dedicated team who can help you maximise your investment in all aspects of your photography and art-working endeavours.
Please feel free to call us on 0113 272 0277 or drop us an email at firstname.lastname@example.org You can find examples of the wide range of photographic services that we provide here. We look forward to hearing from you!
Did you know that a huge 90% of people who receive a promotional product remember the name of the advertiser on the item?
Personalising products with your company logo is a very successful way of getting your brand noticed and remembered. Suppliers are constantly working to improve and add new exciting things to their product range making it possible to personalise anything from a pen to a unique product such as floating cups!
The most popular promotional products tend to be the ones people constantly come in contact with such as pens, notebooks and mugs. Products like these are useful, appreciated, used repeatedly and kept meaning they are a constant source of advertising. In terms of customers retaining promotional products, it was found that 47% of people receiving promotional products keep them for more than a year. That is a lot of time for your logo & brand name to be seen!
In fact the use of promotional products as an advertising medium alone generates great results- up to 69% in increasing brand interest and 84% in creating a good impression of the brand.
Comparing this to other ways of getting your company noticed and remembered, such as TV adverts – promotional products definitely come out on top. A lot of homes now have TV’s that have the ability to completely skip through the adverts meaning the advertisement you paid incredible amounts of money for hasn’t actually been seen by a large amount of people watching the channel.
Creating a good impression is an important part of every business and often results in an increase in sales, so what better way to create a good impression than by giving your customers a free promotional gift? After all, everybody loves getting something nice for free!
This Years Products
2020 recently visited the Trade Only Show in Coventry to take a look at new industry trends. The event saw more than 3,000 visitors over its two day run making the event the most successful ever. There were more suppliers exhibiting than ever before with 350 different stands. It was also Lauren’s first time to visit the Trade Only Show and she was overwhelmed by all the different products available, especially products such as pens with memory sticks on the end, floating cups and so much more!
The Cosmetics and Homewares were even more impressive this year; for example the lip balms with the new full colour dome (photo above) that are also available as mints. The quality of the print really stands out from the rest and makes a great giveaway!
Another product that stands out is the sport themed lip balms. These come in a variety of different styles such as rugby balls, golf balls, footballs and tennis balls which makes them a fun alternative to your regular lip balm stick.
Another unique product guaranteed to make your customers smile is the pocket mate mini kit. These handy kits include a selection of cosmetic products tailored for:
Sport- including deodorant, plasters and wipes.
Festival- great for the upcoming festival season.
Flight- handy for people who travel often.
Hangovers- including mints, face spray, a cooling gel eye mask and Alka-Seltzer!
The diverse range of promotional products at the Trade Only Show were very impressive and we’re excited to see the products continue to improve and evolve in future shows. We can’t wait until next year to see what they’ve got on offer!
For a free catalogue showing the range of products we supply or for further information on any promotional products please call 0113 272 0277
About This Blog:
Blog written and photographs taken by our studio apprentice at 2020. Statistics and facts from: http://www.promotionalproductswork.org/the-facts/Documents/LAW_ProPro-FactSheet030813.pdf http://www.opusprintpromotions.ie/Interesting_Facts_about_Promotional_Products/Interesting_Facts_about_Promotional_Products.232.html