Jewellery Photography by 2020

Are you looking to develop a clearer understanding of how to get stunning photographs of your Jewellery products?

Whether you are looking for Product or Lifestyle photography, reading our six tips to successful Jewellery photography should help!

If you need to speak to us directly, please telephone us on 0113 272 0277.


1. Pick of the Crop

When providing your photographer with samples for photography, take time to select the best example that you have.Remember – no two items will be the same, look for undamaged chains, unscratched settings and the best example of Gemstones that you have. Yes, all of these defects can be fixed in post processing, but you may end up paying a premium to have this additional artwork carried out. Spending time on your pre-photography quality control can save you both time and money. If you need your photography for a tight deadline, then this simple hint can really help to speed up the turnaround process.

2. Clear Thoughts.

We’re not exactly suggesting that you need to take up meditation – but it may help…however, what you need is clarity. A clear understanding as to how you want your images to look. A great starting point would be to have a look online – what are other companies doing? What do you like about existing images & what changes would you like to make? Arriving at the photography studio with a clear idea how you would like your images to look will enable your photographer to maximize your time during the day. A top tip would be to email your photographer examples of the type of images that you hope to achieve – do this prior to the day of the shoot. That way they will be able to see what preparation is required.

3. Branding.

Putting aside any ideas of cowboys and cattle. This does not need to be in any way painful experience! With time, you should aim to develop a ‘style’ or ‘theme’ within your Jewellery Photography that offers your customers an easy way to identify your product as being yours. Developing a particular way of lighting, composing and adding the finishing touches to your products will really help to assist along side any company wide branding identity. It’s always worth considering applying this stylized photography retrospectively. Your top selling, long term Jewellery products can be bought up to date and given a new sparkle by having them re-photographed at the same time as your latest stock. You would be amazed at how inexpensive this can be if you arrange for them to be photographed at the same time.

4. What’s the point?!

The point of any form of photography is to tell a story. Within Jewellery Photography most images will generally fall into two main categories: Product or Lifestyle images. A good Product photographer will be able offer your customer a factual representation of your Jewellery product. These types of images are often referred to as White Background or Cut Out Photography. Key things to consider would be colour, shape, size, construction and key details that are important to that particular product. This is your opportunity to, quite literally, focus on the product’s USP. Lifestyle Jewellery Photography, that’s a very different concept altogether. The aim of a lifestyle image is to highlight the added value to life of your customer that the product could bring. A lifestyle image, especially within the Jewellery industry, should offer Enrichment, Glamour, Class, Style, Fun, Belonging and Quality. The image should be aspirational rather than pictorial and factual. Good Jewellery Lifestyle Photography is supported by props that tell a story and sometimes will include a model wearing the Bracelet, Ring or Watch, offering your customer an insight as to the lifestyle benefits of your product.

5. Copyright – I paid for them so I own the images, right?

Ask the question! Check the terms and conditions offered by your chosen studio. You may wish to ask the following questions: Can I use the images globally on the web or in print? Do I have to pay an annual fee to maintain these rights? Should I choose to use a professional model in the shoot, if so what are the terms and conditions imposed by the model agency?

6. Export Format.

What exactly are High Res JPGs, 72DPI, TIFF & PNG’s? Are we speaking the same language? The chances are that your photographer will ask you what format you require the final images in. If you are in Print Management, Marketing or are a Web designer, then you probably know what export format your looking for. Your requirements will be based on what you intend to do with the images once you have them – Print? Web? Point of Sale? Trade Show Display? Research all potential uses for your images and ask about obtaining the correct file type for each purpose at the time of the shoot. Please be aware that some photography studios will charge you extra for access to your files and additional formats at a later date!

Fingers crossed!

We hope that armed with these 6 top tips, you’ll be able to navigate the potentially hazardous route to getting the stunning Jewellery Photography that your products deserve.

Help! – I need Answers!

At 2020, our studio team are experts in creating beautiful, bespoke Jewellery Photography. It’s what we do, week in, week out. If you are looking to arrange photography for your jewellery products or could benefit from free advice – then please do get in touch. -We warmly welcome any questions that you may have. We look forward to hearing from you! Please contact Mark on0113 272 0277 or email

Examples of our jewellery photography can be found here.