Six tips to successful Jewellery photography

Jewellery Photography by 2020

Are you looking to develop a clearer understanding of how to get stunning photographs of your Jewellery products?

Whether you are looking for Product or Lifestyle photography, reading our six tips to successful Jewellery photography should help!

If you need to speak to us directly, please telephone us on 0113 272 0277.


1. Pick of the Crop

When providing your photographer with samples for photography, take time to select the best example that you have.Remember – no two items will be the same, look for undamaged chains, unscratched settings and the best example of Gemstones that you have. Yes, all of these defects can be fixed in post processing, but you may end up paying a premium to have this additional artwork carried out. Spending time on your pre-photography quality control can save you both time and money. If you need your photography for a tight deadline, then this simple hint can really help to speed up the turnaround process.

2. Clear Thoughts.

We’re not exactly suggesting that you need to take up meditation – but it may help…however, what you need is clarity. A clear understanding as to how you want your images to look. A great starting point would be to have a look online – what are other companies doing? What do you like about existing images & what changes would you like to make? Arriving at the photography studio with a clear idea how you would like your images to look will enable your photographer to maximize your time during the day. A top tip would be to email your photographer examples of the type of images that you hope to achieve – do this prior to the day of the shoot. That way they will be able to see what preparation is required.

3. Branding.

Putting aside any ideas of cowboys and cattle. This does not need to be in any way painful experience! With time, you should aim to develop a ‘style’ or ‘theme’ within your Jewellery Photography that offers your customers an easy way to identify your product as being yours. Developing a particular way of lighting, composing and adding the finishing touches to your products will really help to assist along side any company wide branding identity. It’s always worth considering applying this stylized photography retrospectively. Your top selling, long term Jewellery products can be bought up to date and given a new sparkle by having them re-photographed at the same time as your latest stock. You would be amazed at how inexpensive this can be if you arrange for them to be photographed at the same time.

4. What’s the point?!

The point of any form of photography is to tell a story. Within Jewellery Photography most images will generally fall into two main categories: Product or Lifestyle images. A good Product photographer will be able offer your customer a factual representation of your Jewellery product. These types of images are often referred to as White Background or Cut Out Photography. Key things to consider would be colour, shape, size, construction and key details that are important to that particular product. This is your opportunity to, quite literally, focus on the product’s USP. Lifestyle Jewellery Photography, that’s a very different concept altogether. The aim of a lifestyle image is to highlight the added value to life of your customer that the product could bring. A lifestyle image, especially within the Jewellery industry, should offer Enrichment, Glamour, Class, Style, Fun, Belonging and Quality. The image should be aspirational rather than pictorial and factual. Good Jewellery Lifestyle Photography is supported by props that tell a story and sometimes will include a model wearing the Bracelet, Ring or Watch, offering your customer an insight as to the lifestyle benefits of your product.

5. Copyright – I paid for them so I own the images, right?

Ask the question! Check the terms and conditions offered by your chosen studio. You may wish to ask the following questions: Can I use the images globally on the web or in print? Do I have to pay an annual fee to maintain these rights? Should I choose to use a professional model in the shoot, if so what are the terms and conditions imposed by the model agency?

6. Export Format.

What exactly are High Res JPGs, 72DPI, TIFF & PNG’s? Are we speaking the same language? The chances are that your photographer will ask you what format you require the final images in. If you are in Print Management, Marketing or are a Web designer, then you probably know what export format your looking for. Your requirements will be based on what you intend to do with the images once you have them – Print? Web? Point of Sale? Trade Show Display? Research all potential uses for your images and ask about obtaining the correct file type for each purpose at the time of the shoot. Please be aware that some photography studios will charge you extra for access to your files and additional formats at a later date!

Fingers crossed!

We hope that armed with these 6 top tips, you’ll be able to navigate the potentially hazardous route to getting the stunning Jewellery Photography that your products deserve.

Help! – I need Answers!

At 2020, our studio team are experts in creating beautiful, bespoke Jewellery Photography. It’s what we do, week in, week out. If you are looking to arrange photography for your jewellery products or could benefit from free advice – then please do get in touch. -We warmly welcome any questions that you may have. We look forward to hearing from you! Please contact Mark on0113 272 0277 or email

Examples of our jewellery photography can be found here.

How We Can Place Your Products & Services in Their Best Light

Hello! Coffee in hand? Great, continue reading for an overview of the services we have to offer you and business. If you like what you see, contact us via the details at the bottom of the post.





Photography has very little to do with cameras!
It’s more about understanding the complexities of light.
Our studio has a vast array of specialist Studio & Location lighting equipment.
The 2020 team of full time expert photographers, work with our clients to show their products and services in the best possible light.
Whatever type of photography your organisation requires, you can be assured that our team are experienced in that field.
To discuss your company’s photographic requirements please feel free to contact us on 0113 272 0277.
Examples of our photography can be viewed here.

Graphic Design:
The 2020 design team delight in providing enthusiastic, creative ideas and recommendations to get your company message clearly heard.
We approach every project with great care with the aim to surpass your expectations.
Our services cover branding, exhibition, POS, promotional, website, advetising, social media and packaging.
For examples of our graphic design, view our promotional brochure here.

2020 offer a short run, high quality print service, which is backed by our fast turnaround times.

Our clients benefit by utilising the 2020 in-house, state of the art digital print press which provides incredible quality without the need for large print runs.
At 2020 we also offer a print brokerage service for higher volume print runs. We will handle your print project from start to finish, ensuring you peace of mind and a top quality finish.

We help you to find the perfect product to represent your company. When combined with your logo and colour scheme, you can be sure that your brand identity will be clearly noticeable.

Digital flip books:
Have you got existing PDF brochures on your website?
2020 can give them a fresh interactive look, which enables them to be easily viewed on smart phones and tablets.
Ideal for online instructional and specification brochures, or a simple way to add a fresh coat of paint to your product & service brochure.
So, this sounds great, but you haven’t created your brochure yet?  – Feel free to contact our graphic design team for advice on where to start!

Click here to see an example of one of our digital flip books.

Product / Support Videos:
Video can help to inform your potential new clients about the quality and functionality of your products and services.
They can also be an ideal way of attracting customers to your website.
As well as being a great support tool for answering your customers F.A.Q’s, (lets be honest, nobody takes the time to read a long list of frequently asked questions anymore).
A short, inexpensive video, which can include music, a voice over and graphics to support your product or services could be ideal for this purpose.
We handle the whole process in house, from storyboard through to your final delivered project. Enabling our clients to enjoy the role of choosing what to include within their message.
Take a look at our YouTube channel for examples of our product videos.

Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (

Our New Service: Product Video!

Infinity Tool Video by 2020

Professional photography is an essential tool when it comes to presenting and selling your products, either in printed matter or online. It enhances credibility and inspires consumer trust by creating a atmosphere of professionalism, building confidence in your brand. At 2020, we have a wealth of knowledge and experience when it comes to showing off your product in it’s best light, and we now offer a new service to coincide with your product photography and make the most of your investment in us; Product Video.

Product Video is a great way to enable your customers to see your product in action, in a beautifully shot sequence that looks every bit as professional as your product photos. In post production, we can incorporate music and even graphics to ensure your product and message is communicated in the most effective way, giving you even more opportunity to reach your audience.

Please take a look below to see one of our recent product videos:


Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (

The New Recruits!

There has been a flurry of new starters at 2020 with three team members joining in the last month. Last year we devised a fun but also highly scientfic personality test “Sweet, Sour, Bath, Shower”

Rather than asking a set of tried and tested questions, we thought we would make the project a bit more graphic and ask some slightly different questions. We based the design around our brand colours and business cards. The new recruits were given a list of “Which do you prefer” questions and the coloured answer is the one they chose. See if you agree with what they went for:

Gavin has taken over as Senior Designer, with plenty of ideas and experinces gained from working as both an in-house designer and within a publishing company.

Gavin McEwan, Senior Designer for 2020pv in Leeds. Graphic Design, Branding, Corporate Literature call 0113 272 0277

Mark joins us as our Business Relationship Manager. This is a new role within the company so we’re very excited by what he can bring to the table, to both our exsisting and prospective clients.

Mark Richardson, 2020pv in Leeds. For Photography, Design, Print or Promotional Merchandise call 0113 272 0277


Harriet is joining us for three months on a placement while completing her third year in Graphic Design at the University of Hull. It’s a pleasure to have her on board and hopefully she’ll go back with a real understanding of how a professional photography and design studio operatates.

Harriet intern for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277

If you’d like to compare their answers to the other exsiting staff here’s a recap from last year!

     Pam Jackson for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Keith Jackson for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Leon Marshall for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Simon Denson for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Tom Girling for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277




Please give the studio a call on 0113 272 0277 to find out how one of our wonderful team members could help you with your Photography, Design or Print needs. 

How to make your light drawings sparkle

2020 Sparkler

We’ve created this dazzling image for Bonfire night. Its created using a technique called light writing or light drawing. By using a long exposure a trail of light is captured giving the effect you see here. We’ve used a sparkler to give it that Bonfire night feel.




What’s it all about?

Pablo Picasso’s experiments in light drawing in 1949 were fairly revolutionary and helped bring the medium to the attention of the art world and in turn the greater public.  The work came about as a result of a collaboration with Gjon Mili of LIFE magazine who later published the photos.picasso light drawing


Another interesting innovation came when French designer Alissa Logerot came up with the LED spray can. As an alternative to spray paint graffiti the bulb is charged by the kinetic energy generated when you shake the can. This coupled with the option of different caps for different effects gives the concept an authentic feel. Here are some of the results.

How do you create your own?

Firstly you’ll need a dark environment, if you want just the light trail to be visible then the darker the better. If its not completely dark you’ll get a blurred image of whoever is doing the light writing. This isn’t always a bad thing and having a figure can give the image context and create a striking ghost like effect. Next you need to have a play with your settings. The longer you set your exposure the more light you’ll be able to fit in. We used a 8 second exposure at F16, but half the fun is in experimenting so give it a go yourself.

light drawing photography blog by 2020 photography. 0113 272 0277

After we were happy with the form we added smoke in photoshop to give the image a little more interest.

5 Top Tips for light drawings:

  • The brighter and more defined the light you use the better – LEDs work well as they throw out a bright and concentrated light.
  • Make sure you keep the end of the light in the same field of focus for a clean, crisp image.
  • It can help if you use a visual marker for the edges of the frame so that you fill it to its entirety.
  • If you’ve set your exposure to 8 seconds then you can count to 8 in your head whilst drawing your image to make sure you fit it all in.
  • Try not to move too quickly as the image can blur or distort and to create thicker lines try going back over the same areas.


An example of light drawing graffiti using the surrounds to its advantage.

light drawing photography blog by 2020 photography. 0113 272 0277

An exciting Batman inspired image, don’t worry if you can’t achive these kind of results, a lot of work will have gone into the post preduction on a shot like this!


If you would like more information on our photography service then please give us a call on 0113 272 0277 or drop into our Leeds based studio.

The Importance of Professional Product Photography

Commercial Product Photographers

Research show that buyers rate photographs as the single most useful tool in choosing a product. 80% of information that we process is visual, so good quality images in a catalogue make a significant impression.

A single picture of a product provides a wealth of information instantly, information that cannot be conveyed in writing. Good quality images of each and every product are crucial to achieving sales and ensuring customer satisfaction.

In addition, superior images create an atmosphere of professionalism and enhance credibility, inspiring consumer confidence.

Especially when personal contact is not possible, such as purchasing from a catalogue and the image alone is selling the product, top quality product photography is essential.

Providing quality photographs also communicates a deep respect for the potential customer and their time. Allowing a consumer to see at a glance whether the item in question might fit their needs gives them the opportunity to decide whether to seek more in-depth information to aid in a purchasing decision.

Clear, detailed images are a necessary component of any product description. Photographs that are poor or less-than-flattering can turn buyers off, leading to fewer sales and enquiries.

The photograph is almost always the first element that connects with the buyer. It is the handshake, the first impression, the thing that cuts through the visual clutter to capture the buyer’s attention.

It is also widely recognised that products in group shots typically have lower sales than products photographed individually. There are always exceptions, like on the cover of a catalogue and the home page of a website, but as far as internal shots, one at a time is better.

Research has clearly shown that for most people it is the catalogue photograph which is seen first and in the majority of those cases people admitted that it was the image of the product which was most responsible for them deciding whether or not to buy.