2020 have just launched a new website for our digital furnishings service – http://www.realisticrendering.co.uk
Every business wants the best value from its marketing budget. So at 2020, we offer a cost-effective solution to your photography needs – Realistic Rendering.
The smart way to make your budget go further, realistic rendering means you don’t have to spend big to create the images you need. You can process an entire range, without spending days or weeks in a photography studio. You can even refresh your images, without having to pay for a reshoot.
The digital service includes:
- Change colours and patterns digitally
- Transform textures and finishes
- Change accessories such as sofa feet
- Create white background images where the background detracts from the product
- Clean up images so they look as good as possible
- Change room set photography digitally – walls, floor or even the product pattern and colour
- Digitally place your product photography into an room set image or location.
For further information please visit our new website at http://www.realisticrendering.co.uk or call us on 0113 272 0277.
We have a wide range of experience in product photography, recently we have been focusing on cosmetics. Simon, one of our inhouse photographers is quite an expert in this area having previously worked with clients such as Avon. He explains in detail the steps he has taken to achieve these stunning product shots.
“Miss Dior” by Dior
The first product “Miss Dior” is a playful and elegant fragrance, we wanted to reflect this in the imagery. The starting point is an simple plain background shot.
The Miss Dior on a plain white perspex background.
The shot for the background was a long and intricate process which involved dropping ink into water. We think you’ll agree it was worth it! First Simon dug out his old fish tank and after a good clean, filled it to the brim with water. He then experimented with inks, mixing subtle pastel colours that complimented the baby pink fragrance.
The consistency of the ink had to be just right; thick enough that it didn’t dissolve immediately and not so thick that it just formed a solid shape in the water. Once the consistency was perfected it was a case of pouring both inks into the tank simultaneously. Using a fast shutter speed, combined with high speed flash, he captured the exact moment that the inks hit the water. The inks bubbled, swirled and mixed to create the intriguing colours and abstract forms you see in the the final shot.
Simon continued to empty and refill the tank until he achieved a bank of images to select elements from. Using Photoshop he merged them together to create the alluring textures that make up the backdrop.
The finished article!
A beatiful bottle floating in a sea of fragent clouds.
Ted Baker “Tour de Ted”
For this Ted Baker “Tour de Ted” Body maintenance kit Simon took a different approach. The product features a very bold, crisp & clean design which he wanted to mirror in the final image. Unlike the “Miss Dior” shot this was captured in one shot.
After artworking the bottles, the next step is to produce the background. As the product branding is based on cycling it was fitting to explore bike influenced brush sets for Photoshop. Using various blending modes graphics were added to the image to generate interest and set it apart from a simple plain background shot. The finishing touch was to tweek the background colour to the the vibrant orange of the product. We think the end result is worthy of a yellow jersey!
Marc Jacobs “Daisy”
Our third illustrates just how much post production work goes into high quality shots. We have outlined below the steps taken to achieve the final shot for this Marc Jacobs “Daisy” fragrance.
The bottle is polished and photographed on white perspex background. As the lighting needs to be different to capture the details of the top and the bottle two shots are taken and combined together.
Care and attention to detail were fundamental in achieving the finished to achieve the finished image of the bottle top.
The petals were brightened, the shadows highlighted and a smooth finish applied resulting in the following effect.
The chrome was polished and given a gradient, reflections are removed and flower centres checked for consistency.
Starting to look pretty impressive!
The finishing touches were to bring out the pink in the liquid and then contrast that by having a pure white background and redue the reflection to give the shot a subtle finish.
Here is the finished version with an added graphic background that lends itself perfectly to promote the product.
Jean Paul Gaultier “Classique”
Our final product is the quintessential Jean Paul Gaultier fragrance “Classique” tattoo special edition. Simon produced two shots here – one which drew on the colour tones of the product and the other which took its influence from the hand drawn style of the art on the bottle.
We hope you’ve enjoyed this insight into the creation of our recent cosmetic photography. Hopefully we’ve inspired you to try out some new techniques or perhaps experiment with a new style. If you would like to know more about our process or have a product you would like us to photograph, retouch or apply a unique background to please contact us on 0113 272 0277.
Home » Blog » What type of product photography is right for you?
Posted on January 10th, 2014 by Tom Girling
Good product photography shows your products to their best advantage. If you want to make your products more desirable to your customers and increase your sales there are a few different routes you can take.
White Background photography is most commonly seen in catalogues and is also prevalent online. It is widely used for its crisp, clinical style that puts full attention on the product.
One of the advantages of white background photography lies in its relatively low costs which make it a common medium for large volumes of product.
It’s also very well suited to the web as the images generally have a smaller file size and can sit on a webpage seamlessly without a border.
Here, the same image has been “clipped” meaning it can be dropped seamlessly into a brochure or website without a border.
Using a black background adds a different look and feel. It’s often used to showcase high-end or luxury products. Coloured backgrounds and textures add interest and can give your photography the edge against a white background. Black can work especially well with glass and chrome products, highlighting reflective surfaces and creating contrast against lighter surfaces.
Cameo shots are often used to highlight great selling features and details of a product. Whether it is intricate stitching on a leather suite or a dial on an electronic appliance, they help showcase your product to its full potential.
A lifestyle or styled shot helps to convey a setting and level of emotion that is hard to achieve with a white or coloured background. Styled shots help to make products more desirable by showing them in a real life situation, altertatively they can be propped in a more conceptual manner which can be equally as effective.
Here we see how the same toaster can be styled in very alternative ways to appeal to a different target market.
A lifestyle shot is much more personal to your brand and can be tailored to your product and target audience, making it unique and far more valuable as marketing material.
To achive a high quality styled shot we work with experienced stylists who will ensures that you get the best possible look for your product.
If you would like to talk to us about our Product photography service then please give the studio a call on 0113 272 0277 to discuss what style would be most suited to your needs
Great photography takes a lot of work and whilst we strive to get everything just right in the frame a lot of this happens in post production. Making an image fulfill its true potential takes careful behind the scenes work. A lot of people don’t realise the possibilities and variations they can get from just one image. We want to try and explain what artworking and retouching are, why they’re important and how they can make your precious imagery go the extra mile.
What is Artworking?
Artworking is the process of making a photo look as good as it possibly can. Although we go to great lengths to prepare shots before they are taken, there are always aspects of any image that will need cleaning up or correcting. Room set and furniture photography is where artworking is most prevalent. Small marks on the walls or floors are removed, along with folds or awkward creases in furniture. Anything that unintentionally draws the viewers eye to one point is resolved. Maybe a product has a slight scuff or crack in it which can be rectified in Photoshop. Then the lighting is tweaked to the optimum level to give a it crisp and clear image. White background shots can be clipped to give a perfect white which shows of the product to its maximum potential. It also enables us to ensure the product can drop into a catolouge or web with no tone. We include a certain amount of artworking as part of the price of a days photography to make sure that we give our clients the best possible final product.
How is retouching different to artworking?
Retouching although similar to artworking is a slightly different process. It involves manipulation rather than perfection. Common examples would be changing the colour of a product, or the adding or removing of a person or object. One process that our clients make use of a lot is changing the fabric colour on large pieces of furniture sure as beds or sofas. If a product comes in twelve different colour it makes much more sense financially and logistically to change one image rather than ship in lots of large cumbersome products. Sometimes you might want a shot with and without a model in it, shifting the emphasis from the use of the product to the product itself. You could even show a product in lots of different locations to help a potential buyer relate to the surroundings. One of our clients are producers of industrial drill bits and as we can’t create a quarry in our studio we instead manipulate the surrounding to give the desired effect.
At 2020, we have colour-calibrated monitors for careful colour matching. This is especially important when we are undertaking work for clients whose product photography has to match the product closely, such as tile photography, carpet photography, furniture photography, industrial or household paint photography and many others. By getting your colours right, we will help keep your customers happy and avoid costly returns.
Here we have an example of a multiple colour change.
The colours can be matched to any swatch and give just one shot endless possibilities.
Here we see a slightly more complex example.
The model has been removed and the colour changed. This gives a second option to the shot and doubles its possibilities.
Notice how to no detail is lost with the colour change, shadows and reflections remain unaffected.
If you would like to discuss our photography or post preduction service please call us on 0113 272 0277
As experts in product photography, the 2020PV team works hard to keep our clients happy and ensure their products are shown at their best.
Experience has taught us a few essential tips that will ensure the best results, save you money and help your shoot go without a hitch.
Here are our top tips for product photography:
1. Leader of the pack – Products sent to our studios for product photography need to be packed well enough to avoid damage, but not so well that it takes us half a day to unpack them. Think carefully about how you pack your products and it will save our time and your money.
2. Clean up – Our photographers are sticklers for detail and will ensure that your products are clean, free from fingerprints and in a good condition before the first click. They will also ‘clean up’ the image digitally at the artworking stage. However, if you take the time to prepare your products in advance, it will give our photographers more time to concentrate on what they do best – excellent product photography.
3. Shaping up – Horizontal or vertical? If you know that your product photography is bound for a particular shape of catalogue, ad or website space, please do let us know. It means we won’t waste your time and money taking the wrong kind of shots. Equally, if you need space around the product for logos or lettering or want the image to sit in a particular place on your website. With product photography destined for a catalogue or brochure, it’s important to be aware if an image will spread across two pages as there may be staples or binding to work around.
4. Model behaviour – Choosing the right model to work with your product is essential. Think about who your target audience is: you wouldn’t use a teenage girl to promote golf clubs any more than you would use a middle-aged man to show off delicate jewellery. Work out whether your model needs to be an ordinary person whom your customer will associate with or someone glamorous selling an aspirational lifestyle product.
5. A cut above? – Will your product look at its best cut out and displayed on a white background? Or would it benefit from being set in context, eg a vase set on a shelf or a bottle of rum on a bar top. If you’re unsure, our photographers can advise or take a variety of shots for you to choose from.