For years now, doomsayers have been predicting the death of print – screen is the way to go! Screen is cheap! Screen can reach a larger audience! – and while those points can be substantiated to a degree, print is still here. Why is that?
Print isn’t dead. Long live print.
My own view on the matter (which echoes my previous post where I talk briefly about the pros of real books versus digital) is that print is just better than screen. Actually, not better per se, it can just offer things which a screen cannot.
Print is personal. Print is tactile. Print comes in a myriad of formats and finishes, the possibilities limited only by your imagination (and the patience and expertise of your printer of course). Square, triangular, folded, embossed, laminated, spot UV, uncoated, gloss, perfect bound, stapled, gilded – so many options to choose from in order to make your beautifully designed brochure, flyer, business card, poster or whatever it is even more beautiful. Then at the end of it all, you get to hold the finished product in your own hands, feel the texture of the paper stock you carefully considered, admire the finish… Okay, so I’m getting a little carried away here. Ahem.
Get to the point!
The point of this somewhat romantic post is to tell you about our print service here at 2020. On top of our photography, product video, graphic design and digital furnishings services, our in-house digital printing press also allows us to offer you high quality, high volume, fast turnaround print on anything from business cards to brochures to posters.
We can advise you on format, paper stock, size, finish and everything in between, and for those with more ambitious goals, we also offer a print brokerage service, handling your print from start to finish, so you don’t have to worry about a thing.
Feel free to ask us about our print service via our contact form, by phone on 0113 272 0277 or email firstname.lastname@example.org.
2020 have just launched a new website for our digital furnishings service – http://www.realisticrendering.co.uk
Every business wants the best value from its marketing budget. So at 2020, we offer a cost-effective solution to your photography needs – Realistic Rendering.
The smart way to make your budget go further, realistic rendering means you don’t have to spend big to create the images you need. You can process an entire range, without spending days or weeks in a photography studio. You can even refresh your images, without having to pay for a reshoot.
The digital service includes:
- Change colours and patterns digitally
- Transform textures and finishes
- Change accessories such as sofa feet
- Create white background images where the background detracts from the product
- Clean up images so they look as good as possible
- Change room set photography digitally – walls, floor or even the product pattern and colour
- Digitally place your product photography into an room set image or location.
For further information please visit our new website at http://www.realisticrendering.co.uk or call us on 0113 272 0277.
How to create an online brochure.
At 2020 we like a challenge!
So, when we were commissioned to provide one of our clients with an online version of their current product brochure – we jumped at the opportunity!
Historically, many companies have opted to generate a downloadable PDF document of their printed brochure. However, usability is typically limited to scrolling down through tens or hundreds of pages, which is both impractical and time consuming. Helping your customer get the answers that they require ASAP is key to customer satisfaction and completing that sale.
With our latest solution, hyper links to your own or external web content, calls to action, embedded video and indexable pages can all assist your customers to find their chosen product or service with the greatest of ease.
When 2020 began our R&D into this fairly new technology, we knew that there were 2 key considerations: Form & Function.
Firstly, we needed to have the capability to ensure that the digital brochures that we provide matched our clients brand guidelines.
Key considerations include logo, choice of font, layout format and brand colours.
Matching these parameters allows for a seamless transition between the printed and virtual brochures.
What devices would be used for viewing the brochure?
The usual suspects for viewing online browser versions of the brochure include: PC, Mac, I-pad, Tablets, Android, I-phone, etc.
With this in mind , the option that we provide for our clients benefits from associated cross platform functionality and enables both online and offline options. Due to the flexibility of this style of brochure, it can be used by demo or sales staff out in the field without the need for an internet connection. This function also works really well at Trade Shows or networking events, where the Auto scroll function allows the brochure to automatically change pages at your chosen speed. This effectively gives you a ‘video’ of your full product range and looks great when plugged into a large screen display on your stand.
Sounds like we have it all wrapped up? Well, we wouldn’t go that far! Pushing boundaries in both form and function is what we like to do here at 2020.
If you are looking for a digital version of your catalogue and would like additional functionality not listed in this post – get in touch. We are always enjoy a challenge!
Click here to view our latest brochure.
Or contact our team today to start the conversation.
Alternatively, if this sounds a little too contemporary for your tastes, feel free to speak to us about Graphic Design and Print.
Call our team on 0113 272 0277 or email us here.
Hello, and welcome to the future of 2020 graphic design!
As you should well know, early 2015 saw the launch of our photography-specific website where we are able to showcase our photographers’ hard work in all it’s full-screen glory (if you haven’t seen it yet, head on over there!). If you follow us on Twitter, you may also know (if you saw our little teaser Tweet) that we’ve been working on a design-specific website in order to show off our designers’ hard work too – well it’s now finished and live!
We’ve Got You Covered
Since 2014 our design department has seen a huge increase in demand and, with the addition of a few fresh faces, has gone from strength to strength. Offering design across everything from brand identity, corporate literature, social media/web and photo manipulation (full list of services can be found here), and with the added potential of being coupled with our in-house print service, as well as our photography/product video service, we’re pretty confident that we can look after you and your business.
So what are you waiting for? Head over to our new site now!
Hello! Coffee in hand? Great, continue reading for an overview of the services we have to offer you and business. If you like what you see, contact us via the details at the bottom of the post.
Photography has very little to do with cameras!
It’s more about understanding the complexities of light.
Our studio has a vast array of specialist Studio & Location lighting equipment.
The 2020 team of full time expert photographers, work with our clients to show their products and services in the best possible light.
Whatever type of photography your organisation requires, you can be assured that our team are experienced in that field.
To discuss your company’s photographic requirements please feel free to contact us on 0113 272 0277.
Examples of our photography can be viewed here.
The 2020 design team delight in providing enthusiastic, creative ideas and recommendations to get your company message clearly heard.
We approach every project with great care with the aim to surpass your expectations.
Our services cover branding, exhibition, POS, promotional, website, advetising, social media and packaging.
For examples of our graphic design, view our promotional brochure here.
2020 offer a short run, high quality print service, which is backed by our fast turnaround times.
Our clients benefit by utilising the 2020 in-house, state of the art digital print press which provides incredible quality without the need for large print runs.
At 2020 we also offer a print brokerage service for higher volume print runs. We will handle your print project from start to finish, ensuring you peace of mind and a top quality finish.
We help you to find the perfect product to represent your company. When combined with your logo and colour scheme, you can be sure that your brand identity will be clearly noticeable.
Digital flip books:
Have you got existing PDF brochures on your website?
2020 can give them a fresh interactive look, which enables them to be easily viewed on smart phones and tablets.
Ideal for online instructional and specification brochures, or a simple way to add a fresh coat of paint to your product & service brochure.
So, this sounds great, but you haven’t created your brochure yet? – Feel free to contact our graphic design team for advice on where to start!
Click here to see an example of one of our digital flip books.
Product / Support Videos:
Video can help to inform your potential new clients about the quality and functionality of your products and services.
They can also be an ideal way of attracting customers to your website.
As well as being a great support tool for answering your customers F.A.Q’s, (lets be honest, nobody takes the time to read a long list of frequently asked questions anymore).
A short, inexpensive video, which can include music, a voice over and graphics to support your product or services could be ideal for this purpose.
We handle the whole process in house, from storyboard through to your final delivered project. Enabling our clients to enjoy the role of choosing what to include within their message.
Take a look at our YouTube channel for examples of our product videos.
Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (email@example.com).
Since the release of the first Kindle in 2007, the debate surrounding printed books and ebooks has been dividing opinions and pitting traditionalists against those who defend the practicality of e-readers. I myself belong to the somewhat sentimental group of traditionalists – I’ve spent years preciously collecting each book I’ve read, creating a personal library of fantastical stories and inspirational characters that I proudly display in my living room. The tactility of the pages and the array of diverse covers are something that cannot be replicated on an electronic device.
That being said, I can appreciate the ease of ebooks and, let’s face it, if more people are reading because of them then all the better. However, I digress. The purpose of this post is not to weigh up the pros and cons of either format (though your comments on the matter will be appreciated) but to introduce a new service we are now offering here at 2020; digital flip books!
Digital flip books are the perfect accompaniment to your printed brochure or publication (giving you the best of both worlds!), an exact on screen replica that can incorporate the interactivity of videos and links. The flip book can be embedded on your website or attached to an email, making it all the easier for your potential and existing customers to view. Please click the link below to view our recent promotional brochure given the digital make-over:
2020 Brochure Flip Book
Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (firstname.lastname@example.org)