Cut-out photography, in it’s simplest form, it is your product, perfectly lit, photographed and then outputted as a high resolution image. In most cases, you will find cut out images on a white coloured background. This allows your customers to view your product ‘as is’ in a clear and descriptive way.
Cut out images are everywhere!
Although many people will think of E-commerce applications, such as your Company Website, Amazon & Ebay when they think of cut out images – they are still widely used for other applications such as Packaging, Product Brochures and printed Installation Guides, etc. Some of our clients choose to have a Clipping Path included with their cut out images. This is a post processing procedure that isolates your product from the white background. This allows your images to be placed onto different coloured backgrounds, or incorporated onto existing artwork for numerous web or print applications. The key thing to remember is that regardless of where you intend to show your product cut out images, you have to get the basics correct from the start:
1. Clear, descriptive lighting
2. Highlight the key areas of interest
Do you require an overall product image AND additional detail images?
3. File format
Have a clear understanding of the image file types that are required for your chosen use of the images; your web designer will probably require a different file format than your printer manager would.
4. Consider adding a clipping path
If you feel that you might want to use the images with anything other than a white background.
5. Timing is essential
Consider the required lead time to book in and ship your products to our studio, your required timeframe for the images to appear on your online applications and your printer’s deadline for any required printed sales and marketing collateral. At 2020 we have a dedicated team who can help you maximise your investment in all aspects of your photography and art-working endeavours.
Please feel free to call us on 0113 272 0277 or drop us an email at firstname.lastname@example.org You can find examples of the wide range of photographic services that we provide here. We look forward to hearing from you!
Ok – so the summer holidays are almost done and it will soon be time to go back to school & back to work!
Now is the time to get focused on your sales and marketing program.
Some people may already have a head start with this, but there’s plenty of time to get your project off the ground.
Our Photography & Design teams are preparing themselves to start a broad range of exciting projects on behalf of our clients.
Including a diverse range of studio and location photography scheduled into our diary as well as brochure layouts and branding for our design team to get their creative teeth into.
All very exciting stuff!
So how do you get yourself to the top of the class and get top marks for your marketing project?
It’s as simple as ABC….
A – Aspire
Don’t settle to be like the market leaders. Aspire to be the market leaders in your field.
You know your product.
We certainly know how to make it shine!
View our market leading photography portfolio here.
B – Budget
Make sure that you allocate your time and budget so that you get the greatest ROI for your sales and marketing project.
Our team can help you spend wisely where you need to and save whenever you can.
However, it’s not just about photography or video. Remember to factor in your design & print budget.
C – Commit
Make that call.
Send that email.
Start the conversation with our team.
We are always excited to meet new people & learn about your new products and services.
We guarantee that if you commit your time to discuss your requirements, you’ll receive 100% commitment from our team.
We look forward to helping you achieve top marks!
For years now, doomsayers have been predicting the death of print – screen is the way to go! Screen is cheap! Screen can reach a larger audience! – and while those points can be substantiated to a degree, print is still here. Why is that?
Print isn’t dead. Long live print.
My own view on the matter (which echoes my previous post where I talk briefly about the pros of real books versus digital) is that print is just better than screen. Actually, not better per se, it can just offer things which a screen cannot.
Print is personal. Print is tactile. Print comes in a myriad of formats and finishes, the possibilities limited only by your imagination (and the patience and expertise of your printer of course). Square, triangular, folded, embossed, laminated, spot UV, uncoated, gloss, perfect bound, stapled, gilded – so many options to choose from in order to make your beautifully designed brochure, flyer, business card, poster or whatever it is even more beautiful. Then at the end of it all, you get to hold the finished product in your own hands, feel the texture of the paper stock you carefully considered, admire the finish… Okay, so I’m getting a little carried away here. Ahem.
Get to the point!
The point of this somewhat romantic post is to tell you about our print service here at 2020. On top of our photography, product video, graphic design and digital furnishings services, our in-house digital printing press also allows us to offer you high quality, high volume, fast turnaround print on anything from business cards to brochures to posters.
We can advise you on format, paper stock, size, finish and everything in between, and for those with more ambitious goals, we also offer a print brokerage service, handling your print from start to finish, so you don’t have to worry about a thing.
Feel free to ask us about our print service via our contact form, by phone on 0113 272 0277 or email email@example.com.
2020 have just launched a new website for our digital furnishings service – http://www.realisticrendering.co.uk
Every business wants the best value from its marketing budget. So at 2020, we offer a cost-effective solution to your photography needs – Realistic Rendering.
The smart way to make your budget go further, realistic rendering means you don’t have to spend big to create the images you need. You can process an entire range, without spending days or weeks in a photography studio. You can even refresh your images, without having to pay for a reshoot.
The digital service includes:
- Change colours and patterns digitally
- Transform textures and finishes
- Change accessories such as sofa feet
- Create white background images where the background detracts from the product
- Clean up images so they look as good as possible
- Change room set photography digitally – walls, floor or even the product pattern and colour
- Digitally place your product photography into an room set image or location.
For further information please visit our new website at http://www.realisticrendering.co.uk or call us on 0113 272 0277.
How to create an online brochure.
At 2020 we like a challenge!
So, when we were commissioned to provide one of our clients with an online version of their current product brochure – we jumped at the opportunity!
Historically, many companies have opted to generate a downloadable PDF document of their printed brochure. However, usability is typically limited to scrolling down through tens or hundreds of pages, which is both impractical and time consuming. Helping your customer get the answers that they require ASAP is key to customer satisfaction and completing that sale.
With our latest solution, hyper links to your own or external web content, calls to action, embedded video and indexable pages can all assist your customers to find their chosen product or service with the greatest of ease.
When 2020 began our R&D into this fairly new technology, we knew that there were 2 key considerations: Form & Function.
Firstly, we needed to have the capability to ensure that the digital brochures that we provide matched our clients brand guidelines.
Key considerations include logo, choice of font, layout format and brand colours.
Matching these parameters allows for a seamless transition between the printed and virtual brochures.
What devices would be used for viewing the brochure?
The usual suspects for viewing online browser versions of the brochure include: PC, Mac, I-pad, Tablets, Android, I-phone, etc.
With this in mind , the option that we provide for our clients benefits from associated cross platform functionality and enables both online and offline options. Due to the flexibility of this style of brochure, it can be used by demo or sales staff out in the field without the need for an internet connection. This function also works really well at Trade Shows or networking events, where the Auto scroll function allows the brochure to automatically change pages at your chosen speed. This effectively gives you a ‘video’ of your full product range and looks great when plugged into a large screen display on your stand.
Sounds like we have it all wrapped up? Well, we wouldn’t go that far! Pushing boundaries in both form and function is what we like to do here at 2020.
If you are looking for a digital version of your catalogue and would like additional functionality not listed in this post – get in touch. We are always enjoy a challenge!
Click here to view our latest brochure.
Or contact our team today to start the conversation.
Alternatively, if this sounds a little too contemporary for your tastes, feel free to speak to us about Graphic Design and Print.
Call our team on 0113 272 0277 or email us here.