Research show that buyers rate photographs as the single most useful tool in choosing a product. 80% of information that we process is visual, so good quality images in a catalogue make a significant impression.
A single picture of a product provides a wealth of information instantly, information that cannot be conveyed in writing. Good quality images of each and every product are crucial to achieving sales and ensuring customer satisfaction.
In addition, superior images create an atmosphere of professionalism and enhance credibility, inspiring consumer confidence.
Especially when personal contact is not possible, such as purchasing from a catalogue and the image alone is selling the product, top quality product photography is essential.
Providing quality photographs also communicates a deep respect for the potential customer and their time. Allowing a consumer to see at a glance whether the item in question might fit their needs gives them the opportunity to decide whether to seek more in-depth information to aid in a purchasing decision.
Clear, detailed images are a necessary component of any product description. Photographs that are poor or less-than-flattering can turn buyers off, leading to fewer sales and enquiries.
The photograph is almost always the first element that connects with the buyer. It is the handshake, the first impression, the thing that cuts through the visual clutter to capture the buyer’s attention.
It is also widely recognised that products in group shots typically have lower sales than products photographed individually. There are always exceptions, like on the cover of a catalogue and the home page of a website, but as far as internal shots, one at a time is better.
Research has clearly shown that for most people it is the catalogue photograph which is seen first and in the majority of those cases people admitted that it was the image of the product which was most responsible for them deciding whether or not to buy.