Cut-out photography, in it’s simplest form, it is your product, perfectly lit, photographed and then outputted as a high resolution image. In most cases, you will find cut out images on a white coloured background. This allows your customers to view your product ‘as is’ in a clear and descriptive way.

Cut out images are everywhere!

Although many people will think of E-commerce applications, such as your Company Website, Amazon & Ebay when they think of cut out images – they are still widely used for other applications such as Packaging, Product Brochures and printed Installation Guides, etc. Some of our clients choose to have a Clipping Path included with their cut out images. This is a post processing procedure that isolates your product from the white background. This allows your images to be placed onto different coloured backgrounds, or incorporated onto existing artwork for numerous web or print applications. The key thing to remember is that regardless of where you intend to show your product cut out images, you have to get the basics correct from the start:

1. Clear, descriptive lighting

2. Highlight the key areas of interest

Do you require an overall product image AND additional detail images?

3. File format

Have a clear understanding of the image file types that are required for your chosen use of the images; your web designer will probably require a different file format than your printer manager would.

4. Consider adding a clipping path

If you feel that you might want to use the images with anything other than a white background.

5. Timing is essential

Consider the required lead time to book in and ship your products to our studio, your required timeframe for the images to appear on your online applications and your printer’s deadline for any required printed sales and marketing collateral.   At 2020 we have a dedicated team who can help you maximise your investment in all aspects of your photography and art-working endeavours.


Please feel free to call us on 0113 272 0277 or drop us an email at info@2020pv.co.uk You can find examples of the wide range of photographic services that we provide here. We look forward to hearing from you!

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