We have a wide range of experience in product photography, recently we have been focusing on cosmetics. Simon, one of our inhouse photographers is quite an expert in this area having previously worked with clients such as Avon. He explains in detail the steps he has taken to achieve these stunning product shots.
“Miss Dior” by Dior
The first product “Miss Dior” is a playful and elegant fragrance, we wanted to reflect this in the imagery. The starting point is an simple plain background shot.
The Miss Dior on a plain white perspex background.
The shot for the background was a long and intricate process which involved dropping ink into water. We think you’ll agree it was worth it! First Simon dug out his old fish tank and after a good clean, filled it to the brim with water. He then experimented with inks, mixing subtle pastel colours that complimented the baby pink fragrance.
The consistency of the ink had to be just right; thick enough that it didn’t dissolve immediately and not so thick that it just formed a solid shape in the water. Once the consistency was perfected it was a case of pouring both inks into the tank simultaneously. Using a fast shutter speed, combined with high speed flash, he captured the exact moment that the inks hit the water. The inks bubbled, swirled and mixed to create the intriguing colours and abstract forms you see in the the final shot.
Simon continued to empty and refill the tank until he achieved a bank of images to select elements from. Using Photoshop he merged them together to create the alluring textures that make up the backdrop.
The finished article!
A beatiful bottle floating in a sea of fragent clouds.
Ted Baker “Tour de Ted”
For this Ted Baker “Tour de Ted” Body maintenance kit Simon took a different approach. The product features a very bold, crisp & clean design which he wanted to mirror in the final image. Unlike the “Miss Dior” shot this was captured in one shot.
After artworking the bottles, the next step is to produce the background. As the product branding is based on cycling it was fitting to explore bike influenced brush sets for Photoshop. Using various blending modes graphics were added to the image to generate interest and set it apart from a simple plain background shot. The finishing touch was to tweek the background colour to the the vibrant orange of the product. We think the end result is worthy of a yellow jersey!
Marc Jacobs “Daisy”
Our third illustrates just how much post production work goes into high quality shots. We have outlined below the steps taken to achieve the final shot for this Marc Jacobs “Daisy” fragrance.
The bottle is polished and photographed on white perspex background. As the lighting needs to be different to capture the details of the top and the bottle two shots are taken and combined together.
Care and attention to detail were fundamental in achieving the finished to achieve the finished image of the bottle top.
The petals were brightened, the shadows highlighted and a smooth finish applied resulting in the following effect.
The chrome was polished and given a gradient, reflections are removed and flower centres checked for consistency.
Starting to look pretty impressive!
The finishing touches were to bring out the pink in the liquid and then contrast that by having a pure white background and redue the reflection to give the shot a subtle finish.
Here is the finished version with an added graphic background that lends itself perfectly to promote the product.
Jean Paul Gaultier “Classique”
Our final product is the quintessential Jean Paul Gaultier fragrance “Classique” tattoo special edition. Simon produced two shots here – one which drew on the colour tones of the product and the other which took its influence from the hand drawn style of the art on the bottle.
We hope you’ve enjoyed this insight into the creation of our recent cosmetic photography. Hopefully we’ve inspired you to try out some new techniques or perhaps experiment with a new style. If you would like to know more about our process or have a product you would like us to photograph, retouch or apply a unique background to please contact us on 0113 272 0277.