Introducing 2020’s newest team member; a bigger and better digital press! We thought it was time for an upgrade so have taken the plunge and now have a shiny new Konica C6000. This now means we can print to higher standard – quicker, bigger and brighter!
So how is this better for you? Well, our print quality is vastly improved whilst our prices are staying exactly the same. One of the most exciting features is the possibility to print seamlessly up to 1.2 metres. This gives us the opportunity to offer a much larger range of fold out brochures and leaflets. Our design team can advise you on a bespoke and original layout that will make your corporate literature stand out from your competitors.
For those of you in a hurry:
High quality print Bigger print size
In house designers Dedicated print team
Fast Turnaround Free local delivery
A selection of print we produced for drilling company Halco
To celebrate the arrival of our digital press we are offering a free delivery service for local businesses. That teamed with our fast turnaround times mean we are the go to printers for LS11 and LS27 (Holbeck, Beeston, Cottingley, Morley, Churwell, Middleton, Dewsbury Road) and the surrounding areas. If you’re further afield though, it’s not a problem as we can arrange a courier service to deliver your print as quickly as possible.
So for brochures, leaflets, business cards, letterheads and flyers please give us a call on
0113 272 0277 for a quote.
Great photography takes a lot of work and whilst we strive to get everything just right in the frame a lot of this happens in post production. Making an image fulfill its true potential takes careful behind the scenes work. A lot of people don’t realise the possibilities and variations they can get from just one image. We want to try and explain what artworking and retouching are, why they’re important and how they can make your precious imagery go the extra mile.
What is Artworking?
Artworking is the process of making a photo look as good as it possibly can. Although we go to great lengths to prepare shots before they are taken, there are always aspects of any image that will need cleaning up or correcting. Room set and furniture photography is where artworking is most prevalent. Small marks on the walls or floors are removed, along with folds or awkward creases in furniture. Anything that unintentionally draws the viewers eye to one point is resolved. Maybe a product has a slight scuff or crack in it which can be rectified in Photoshop. Then the lighting is tweaked to the optimum level to give a it crisp and clear image. White background shots can be clipped to give a perfect white which shows of the product to its maximum potential. It also enables us to ensure the product can drop into a catolouge or web with no tone. We include a certain amount of artworking as part of the price of a days photography to make sure that we give our clients the best possible final product.
How is retouching different to artworking?
Retouching although similar to artworking is a slightly different process. It involves manipulation rather than perfection. Common examples would be changing the colour of a product, or the adding or removing of a person or object. One process that our clients make use of a lot is changing the fabric colour on large pieces of furniture sure as beds or sofas. If a product comes in twelve different colour it makes much more sense financially and logistically to change one image rather than ship in lots of large cumbersome products. Sometimes you might want a shot with and without a model in it, shifting the emphasis from the use of the product to the product itself. You could even show a product in lots of different locations to help a potential buyer relate to the surroundings. One of our clients are producers of industrial drill bits and as we can’t create a quarry in our studio we instead manipulate the surrounding to give the desired effect.
At 2020, we have colour-calibrated monitors for careful colour matching. This is especially important when we are undertaking work for clients whose product photography has to match the product closely, such as tile photography, carpet photography, furniture photography, industrial or household paint photography and many others. By getting your colours right, we will help keep your customers happy and avoid costly returns.
Here we have an example of a multiple colour change.
The colours can be matched to any swatch and give just one shot endless possibilities.
Here we see a slightly more complex example.
The model has been removed and the colour changed. This gives a second option to the shot and doubles its possibilities.
Notice how to no detail is lost with the colour change, shadows and reflections remain unaffected.
If you would like to discuss our photography or post preduction service please call us on 0113 272 0277
Why we work the way we do, what other people do and different schools of thought. It’s a hot topic in the studio right now!
At 2020 we offer photography, design and print, and output across the whole digital and print spectrum. This means we are constantly using both colour formats and in turn talking about how they relate to one another, conversion, and the results they produce. These discussions led to the blog you are now reading.
A bit of background first. For all the people out there who don’t have the foggiest what we’re talking about, I’ll try and keep this simple!
Colours can be managed and produced in different ways, today we’re talking about:
Which stands for Red, Green and Blue. This is the go to colour format for anything digital or screen based. This is because screens give out light in these three colours and use them to the create the vast spectrum of colours you are seeing in front of you now.
Red, green, and blue are the “additive colors ” – as you can see from the image if you combine red, green and blue light, you get white light.
Is the colour space that printers use. It’s made up of Cyan, Magenta, Yellow and Black. The reason black is referred to as K is two fold. When printing plates are used black is the “Key” plate that gives the image definition. It is also the last letter of black and B isn’t used to avoid confusion with blue.
Cyan, magenta and yellow are “subtractive colors” – if you print cyan, magenta and yellow inks on top of one another, they ought to absorb all the light thrown on them. Your eye should receive no reflected light from the paper and perceive black. Well thats what should happen but because of impurities in inks you need a black or key ink is added to bring out definition and get a true black.
Looking at the above image you will notice that RGB can be seen within CMYK spectrum and vice versa.
Similarly to the impurities of black ink all digital screens will be calibrated slightly differently, meaning that what is supposed to be exactly the same colour may appear slightly differently from screen to screen. Which leads us to the important issue of calibrated screen, you would be amazed at how differently the same image can appear on different screens. At 2020 we use the latest calibration equipment to ensure all of our screens show the correct colour across the board.
Now there is already a lot about the two formats across the internet and I thought I’d bring to light some of the more interesting articles:
This article by Andrew Kelsall, makes for very interesting reading as he is advocating designing in RGB, which is standard for the web, but more unusual for print. He does make some very valid points and the discussion that follows covers this topic comprehensively with opinions of people who are involved in the industry have a read here.
One of the main problems occurred when going from one format to the other is a noticeable change in colour. The most prevalent example of this is when a photograph is taken then viewed on the screen in its RGB format, it is then converted to CMYK for print and the colours no longer look the same. This article looks at exactly this issue:
We hope this quick guide has helped to explain what people are talking about when they refer to RGB or CMYK. If you would like to know more we’ve found this fun video which brings the subject to life:
Colour and imagery are at the heart of everything we do here, so this is a really important subject for us. We hope you’ve learnt something, and please get in touch if you would like to know more. We would love to flex our CMYK muscles and do some print for your next brochure. Or let us use our skills in RGB to produce some photos for your website! To discuss any of this futher please give us a ring on 0113 272 0277.