Posted on January 10th, 2014 by Tom Girling
Good product photography shows your products to their best advantage. If you want to make your products more desirable to your customers and increase your sales there are a few different routes you can take.
White Background photography is most commonly seen in catalogues and is also prevalent online. It is widely used for its crisp, clinical style that puts full attention on the product.
One of the advantages of white background photography lies in its relatively low costs which make it a common medium for large volumes of product.
It’s also very well suited to the web as the images generally have a smaller file size and can sit on a webpage seamlessly without a border.
Here, the same image has been “clipped” meaning it can be dropped seamlessly into a brochure or website without a border.
Using a black background adds a different look and feel. It’s often used to showcase high-end or luxury products. Coloured backgrounds and textures add interest and can give your photography the edge against a white background. Black can work especially well with glass and chrome products, highlighting reflective surfaces and creating contrast against lighter surfaces.
Cameo shots are often used to highlight great selling features and details of a product. Whether it is intricate stitching on a leather suite or a dial on an electronic appliance, they help showcase your product to its full potential.
A lifestyle or styled shot helps to convey a setting and level of emotion that is hard to achieve with a white or coloured background. Styled shots help to make products more desirable by showing them in a real life situation, altertatively they can be propped in a more conceptual manner which can be equally as effective.
Here we see how the same toaster can be styled in very alternative ways to appeal to a different target market.
A lifestyle shot is much more personal to your brand and can be tailored to your product and target audience, making it unique and far more valuable as marketing material.
To achive a high quality styled shot we work with experienced stylists who will ensures that you get the best possible look for your product.
If you would like to talk to us about our Product photography service then please give the studio a call on 0113 272 0277 to discuss what style would be most suited to your needs