Artworking and Retouching explained

 

What is Artworking?

Artworking is the process of making a photo look as good as it possibly can. Although we go to great lengths to prepare shots before they are taken, there are always aspects of any image that will need cleaning up or correcting. Room set and furniture photography is where artworking is most prevalent. Small marks on the walls or floors are removed, along with folds or awkward creases in furniture. Anything that unintentionally draws the viewers eye to one point is resolved. Maybe a product has a slight scuff or crack in it which can be rectified in Photoshop. Then the lighting is tweaked to the optimum level to give a it crisp and clear image. White background shots can be clipped to give a perfect white which shows of the product to its maximum potential. It also enables us to ensure the product can drop into a catolouge  or web with no tone. We include a certain amount of artworking  as part of the price of a days photography to make sure that we give our clients the best possible final product.

How is retouching different to artworking?

Retouching although similar to artworking is a slightly different process. It involves manipulation rather than perfection. Common examples would be changing the colour of a product, or the adding or removing of a person or object. One process that our clients make use of a lot is changing the fabric colour on large pieces of furniture sure as beds or sofas. If a product comes in twelve different colour it makes much more sense financially and logistically to change one image rather than ship in lots of large cumbersome products. Sometimes you might want a shot with and without a model in it, shifting the emphasis from the use of the product to the product itself. You could even show a product in lots of different locations to help a potential buyer relate to the surroundings. One of our clients are producers of industrial drill bits and as we can’t create a quarry in our studio we instead manipulate the surrounding to give the desired effect.

At 2020, we have colour-calibrated monitors for careful colour matching. This is especially important when we are undertaking work for clients whose product photography has to match the product closely, such as tile photography, carpet photography, furniture photography, industrial or household paint photography and many others. By getting your colours right, we will help keep your customers happy and avoid costly returns.

 Here we have an example of a multiple colour change.

The colours can be matched to any swatch and give just one shot endless possibilities.

Here we see a slightly more complex example.

The model has been removed and the colour changed. This gives a second option to the shot and doubles its possibilities. 

Notice how to no detail is lost with the colour change, shadows and reflections remain unaffected.

If you would like to discuss our photography or post preduction service please call us on 0113 272 0277

The 2020 Streamliner’s Maiden Voyage

 

The 2020 Streamliner will by flying out to our mailing list over the next couple of days! Here’s a bit about it…

After brainstorming ideas for a newsletter we decided we didn’t want to do a double sided A4 – the tried and tested format which you often see. Everyone does them and you can end up sending people long articles about subjects which are of little interest to anyone but the sender.

We’ve taken a different approach, we wanted to make people smile, and with any luck this will help them remember our name. We’ve used it as an opportunity to show what we can do – we’ve got a bit of design, print and photography all on show. Hopefully it also shows our creative side, the ability to think outside the box and do things a little bit differently.

It all started by trialing a number of aeroplanes, and turning the studio into a paper aeroplane hangar for a few days! Our final choice for the maiden voyage was this streamlined dart.

 

I’ts got a really strong, accurate, flight which makes it perfect for use with the provided target. It’s a little more complicated than some paper aeroplanes, but the reward is there in the end, and we think you’re all up to it! We don’t expect everyone to make the aeroplane, but hopefully the idea, and thought behind it will appeal to people.

Hit your target with 2020!

 

The plane has a few tricky folds so we’ve made a step-by-step video to help you out. Have a watch here and make the plane at your own pace.

If you’d like to build and fly the Streamliner at home you can download a version of the plane which you can print at whatever size suits you, it’s availble here. If you’d like a printed version along with the newsletter and target then drop us an email to tom@2020pv.co.uk.

 

If you would like to talk to us about any of our services: Photography, Design, Print or Promotional Merchandise then give us a call on 0113 272 0277. If the idea of sending out a slightly unusual newsletter appeals to you then maybe we could help? Why not call us to discuss some ways we could make your newsletter stand out.

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