Digital Brochures

advertising design by 2020

How to create an online brochure.

At 2020 we like a challenge!

So, when we were commissioned to provide one of our clients with an online version of their current product brochure – we jumped at the opportunity!

Historically, many companies have opted to generate a downloadable PDF document of their printed brochure. However, usability is typically limited to scrolling down through tens or hundreds of pages, which is both impractical and time consuming. Helping your customer get the answers that they require ASAP is key to customer satisfaction and completing that sale.

 

With our latest solution, hyper links to your own or external web content, calls to action, embedded video and indexable pages can all assist your customers to find their chosen product or service with the greatest of ease.

 

When 2020 began our R&D into this fairly new technology, we knew that there were 2 key considerations: Form & Function.

 

Form

Firstly, we needed to have the capability to ensure that the digital brochures that we provide matched our clients brand guidelines.

Key considerations include logo, choice of font, layout format and brand colours.

Matching these parameters allows for a seamless transition between the printed and virtual brochures.

 

Function –

What devices would be used for viewing the brochure?

The usual suspects for viewing online browser versions of the brochure include: PC, Mac, I-pad, Tablets, Android, I-phone, etc.

With this in mind , the option that we provide for our clients benefits  from associated  cross platform functionality and enables both online and offline options. Due to the flexibility of this style of brochure, it can be used by demo or sales staff out in the field without the need for an internet connection. This function also works really well at Trade Shows or networking events, where the Auto scroll function allows the brochure to automatically change pages at your chosen speed. This effectively gives you a ‘video’ of your full product range and looks great when plugged into a large screen display on your stand.

 

Sounds like we have it all wrapped up? Well, we wouldn’t go that far! Pushing boundaries in both form and function is what we like to do here at 2020.

 

If you are looking for a digital version of your catalogue and would like additional functionality not listed in this post – get in touch. We are always enjoy a challenge!

Click here to view our latest brochure.

Or contact our team today to start the conversation.

 

Alternatively, if this sounds a little too contemporary for your tastes, feel free to speak to us about Graphic Design and Print.

 

Call our team on 0113 272 0277 or email us here.

Our New Service: Digital Flip Books!

advertising design by 2020

That being said, I can appreciate the ease of ebooks and, let’s face it, if more people are reading because of them then all the better. However, I digress. The purpose of this post is not to weigh up the pros and cons of either format (though your comments on the matter will be appreciated) but to introduce a new service we are now offering here at 2020; digital flip books!

Digital flip books are the perfect accompaniment to your printed brochure or publication (giving you the best of both worlds!), an exact on screen replica that can incorporate the interactivity of videos and links. The flip book can be embedded on your website or attached to an email, making it all the easier for your potential and existing customers to view. Please click the link below to view our recent promotional brochure given the digital make-over:

2020 Brochure Flip Book

Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (mark@2020pv.co.uk)

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