Great photography takes a lot of work and whilst we strive to get everything just right in the frame a lot of this happens in post production. Making an image fulfill its true potential takes careful behind the scenes work. A lot of people don’t realise the possibilities and variations they can get from just one image. We want to try and explain what artworking and retouching are, why they’re important and how they can make your precious imagery go the extra mile.
What is Artworking?
Artworking is the process of making a photo look as good as it possibly can. Although we go to great lengths to prepare shots before they are taken, there are always aspects of any image that will need cleaning up or correcting. Room set and furniture photography is where artworking is most prevalent. Small marks on the walls or floors are removed, along with folds or awkward creases in furniture. Anything that unintentionally draws the viewers eye to one point is resolved. Maybe a product has a slight scuff or crack in it which can be rectified in Photoshop. Then the lighting is tweaked to the optimum level to give a it crisp and clear image. White background shots can be clipped to give a perfect white which shows of the product to its maximum potential. It also enables us to ensure the product can drop into a catolouge or web with no tone. We include a certain amount of artworking as part of the price of a days photography to make sure that we give our clients the best possible final product.
How is retouching different to artworking?
Retouching although similar to artworking is a slightly different process. It involves manipulation rather than perfection. Common examples would be changing the colour of a product, or the adding or removing of a person or object. One process that our clients make use of a lot is changing the fabric colour on large pieces of furniture sure as beds or sofas. If a product comes in twelve different colour it makes much more sense financially and logistically to change one image rather than ship in lots of large cumbersome products. Sometimes you might want a shot with and without a model in it, shifting the emphasis from the use of the product to the product itself. You could even show a product in lots of different locations to help a potential buyer relate to the surroundings. One of our clients are producers of industrial drill bits and as we can’t create a quarry in our studio we instead manipulate the surrounding to give the desired effect.
At 2020, we have colour-calibrated monitors for careful colour matching. This is especially important when we are undertaking work for clients whose product photography has to match the product closely, such as tile photography, carpet photography, furniture photography, industrial or household paint photography and many others. By getting your colours right, we will help keep your customers happy and avoid costly returns.
Here we have an example of a multiple colour change.
The colours can be matched to any swatch and give just one shot endless possibilities.
Here we see a slightly more complex example.
The model has been removed and the colour changed. This gives a second option to the shot and doubles its possibilities.
Notice how to no detail is lost with the colour change, shadows and reflections remain unaffected.
If you would like to discuss our photography or post preduction service please call us on 0113 272 0277