This is a personal insight into commercial photography by a non-photographer individual!
Before you read any further about my insight into commercial photography I must point out that I am not a photographer at 2020. Indeed, my photography experience is limited to impromptu photographs of family and our pet dog on my iphone!
I do have 5 years of experiences in our commercial photography studio where I have seen many varied photoshoots. Whilst making coffee or showing visitors around you can’t help but look across 2020’s large open plan studio and be curios about what shoots are happening right there and then.
My own photography technique is simply to look at my iphone screen to make sure I have to a full view of my subject normally child or/and dog and then click the button. Although this happens in the studio it is very much at the end of a very detailed and skilled process where the commercial photographers take care and attention in the set up of the shot.
Take a simple plain background product shot for instance. Our commercial photographers take a brief from the client, consider the page layout if relevant, identify the best focal point of the product, place the product in situ, set the lighting up then finally click and check the shot and adjust accordingly! This process is applied to every product shot.
As more props are added to a set the more the commercial photographer has to consider and take into account during the set up of the shot. For instance, adding cushions to a sofa will obviously be the appropriate colour and style but would need to be aligned, perfectly straight and plump and lit correctly to highlight the required aspect of the product.
Now you might begin to wonder what is involved in the set up of a roomset build including models and share my admiration of what skills our commercial photographers have acquired to achieve the final shots such as the one below!
Add children to the equation and then I understand how experience and skill combined is required to achieve a professional shot.
If you would like to know more about the process of commercial photography at 2020 please see our commercial photography portfolio.
Filed under: Commercial Photography