Product Photography – Our Process
By entrusting 2020PV with your product photography, you can be sure that your products will be shown at their best.
Our professional photographers will liaise with you to establish your needs and requirements, advise on costs and devise the most impactful way to shoot your products.
The key to successful product photography is preparation and lighting. Often the preparation will take longer than the actual shoot as it is essential that the lighting and staging are carefully planned before the first picture is taken.
At 2020, our attention to detail is second to none. We will plump up sofa cushions and remove loose threads, clean fingerprints from chrome table legs or glass bottles and make sure that products are beautifully displayed at their absolute best.
Our medium format studio digital cameras allow all shots to be tethered straight to the computer, which means the photographer – and the customer – can view the images on screen as the pictures are taken in real time.
The images are then sent to the client by email for comments and feedback – alternatively, clients are welcome to attend the shoot should they have time. Images are also cut out where necessary, artworked to clean them up and any digital manipulation is done at this stage. Once the images have been passed by the client, high-resolution versions are sent on disk in the format preferred by the client.
At 2020, we pride ourselves in our excellent relationships with our clients. Our professional photographers will be happy to discuss your product photography at all stages of the process, to ensure that you are happy with the end result.
Models in Product Photography
Product photography can often benefit from a model to demonstrate the product, give it scale or simply add a lifestyle element to the picture.
At 2020, we have an excellent relationship with a local modelling company, which allows us to source and book models at cost-effective rates, saving our clients the time and trouble.
Our photographers will be happy to choose a model for your shoot or to recommend models for you to choose from. They can also advise on the most appropriate age, gender, ethnicity and look of the model to best promote your product.
Although we recommend the use of professional models for a product photography shoot, we are also happy to work with your staff or choice or models should you prefer.
We can also advise on the most suitable wardrobe for the model – from dressing gowns to evening wear – and we can either provide clothes or ask the model to bring their own appropriate garments. Equally, if you would like the model in specific clothing, such as a business suit or your company’s uniform, we can work with you to ensure the model is appropriately dressed.
Our photographers are CRB checked to work with children and have extensive experience of product photography with child models, from toy photography to furniture photography to lifestyle photography shots.
Product Photography Artworking
Although we take great pains to prepare items for product photography prior to starting the shoot, there are always aspects of any image that will need cleaning up or correcting.
Using Photoshop, we are able to enhance your product photography, cleaning up the images, removing any small marks, scratches, loose threads, spilled liquids etc, straightening vertical lines and digitally adjusting the colours and tones.
At 2020, we have colour-calibrated computers for careful colour matching. This is especially important when we are undertaking work for clients whose product photography has to match the product closely, such as tile photography, carpet photography, furniture photography, industrial or household paint photography, make-up photography and many others. By getting your colours right, we will help keep your customers happy and avoid costly returns.
Where products are to be presented on a white background, we will digitally cut them out, and we can add in or remove shadows as appropriate.
Artworking is an artform in itself, and our commitment to attention to detail will help make your product photography the best it can be.
Some of the product photography we undertake requires items to be displayed in a particular environment.
With furniture, food, household goods, toys and similar, we can build an appropriate set (see room set photography). However, some product photography requires a specialised setting that cannot be recreated in our studios, for example, a drill set against the backdrop of a quarry or a deckchair on a beach with lapping waves.
For such product photography, we use digital manipulation. This allows us to take the shot of the product then set it against an appropriate background, which is digitally added to the image. For this kind of work, we will take great pains to match up the image and the background, ensuring that colours, lighting and shadows are all correct. We can also add special effects to the finished image.
As well as saving you money, digital manipulation can allow us to be creative with your product photography, making more of an impact.
If you feel your product photography could benefit from digital manipulation, please discuss this with us and we will work out the best way to meet your needs.
Product Photography Pricing
Our aim at 2020 is not only to produce great product photography but also to provide you with the most cost-effective options.
We offer a bespoke service for each of our clients and will tailor our approach to suit your budget. Although in many cases you get what you pay for, you can rest assured that whatever your budget, we will always work to high standards.
We won’t embark on your product photography until we have agreed a brief and a pricing structure with you and we will always advise you if extra costs are likely to be incurred. We can provide you with a quote based on our time or on a product-by-product basis.
As a large part of product photography involves setting up the shoot, it is much more cost effective to shoot similar products at the same time. It may take half a day to set up a shoot for, say, a piece of jewellery – therefore it stands to reason that photographing 100 pieces of jewellery for a catalogue will work out more cost effective than shooting 10 pieces on that same set.
We are delighted that many of our clients come back to us again and again for their product photography. This means that we become familiar with their products and the sort of product photography they are looking for and can therefore offer the best rates.
DESIGN & PRINT