What is cut-out photography?

Cut-out photography, in it’s simplest form, it is your product, perfectly lit, photographed and then outputted as a high resolution image. In most cases, you will find cut out images on a white coloured background. This allows your customers to view your product ‘as is’ in a clear and descriptive way.

Cut out images are everywhere!

Although many people will think of E-commerce applications, such as your Company Website, Amazon & Ebay when they think of cut out images – they are still widely used for other applications such as Packaging, Product Brochures and printed Installation Guides, etc. Some of our clients choose to have a Clipping Path included with their cut out images. This is a post processing procedure that isolates your product from the white background. This allows your images to be placed onto different coloured backgrounds, or incorporated onto existing artwork for numerous web or print applications. The key thing to remember is that regardless of where you intend to show your product cut out images, you have to get the basics correct from the start:

1. Clear, descriptive lighting

2. Highlight the key areas of interest

Do you require an overall product image AND additional detail images?

3. File format

Have a clear understanding of the image file types that are required for your chosen use of the images; your web designer will probably require a different file format than your printer manager would.

4. Consider adding a clipping path

If you feel that you might want to use the images with anything other than a white background.

5. Timing is essential

Consider the required lead time to book in and ship your products to our studio, your required timeframe for the images to appear on your online applications and your printer’s deadline for any required printed sales and marketing collateral.   At 2020 we have a dedicated team who can help you maximise your investment in all aspects of your photography and art-working endeavours.


Please feel free to call us on 0113 272 0277 or drop us an email at info@2020pv.co.uk You can find examples of the wide range of photographic services that we provide here. We look forward to hearing from you!

How to move your products and services to the top of the class…

Ok – so the summer holidays are almost done and it will soon be time to go back to school & back to work!

Now is the time to get focused on your sales and marketing program.

Some people may already have a head start with this, but there’s plenty of time to get your project off the ground.

Our Photography & Design teams are preparing themselves to start a broad range of exciting projects on behalf of our clients.

Including a diverse range of studio and location photography scheduled into our diary as well as brochure layouts and branding for our design team to get their creative teeth into.

All very exciting stuff!

 


 

So how do you get yourself to the top of the class and get top marks for your marketing project?
It’s as simple as ABC….

 

A – Aspire

Don’t settle to be like the market leaders. Aspire to be the market leaders in your field.

You know your product.

We certainly know how to make it shine!

View our market leading photography portfolio here.

B – Budget

Make sure that you allocate your time and budget so that you get the greatest ROI for your sales and marketing project.

Our team can help you spend wisely where you need to and save whenever you can.

However, it’s not just about photography or video. Remember to factor in your design & print budget.

C – Commit

Make that call.

Send that email.

Start the conversation with our team.

We are always excited to meet new people & learn about your new products and services.

We guarantee that if you commit your time to discuss your requirements, you’ll receive 100% commitment from our team.

 

We look forward to helping you achieve top marks!

Realistic Rendering – New Website

2020 have just launched a new website for our digital furnishings service – http://www.realisticrendering.co.uk

Every business wants the best value from its marketing budget. So at 2020, we offer a cost-effective solution to your photography needs – Realistic Rendering.

The smart way to make your budget go further, realistic rendering means you don’t have to spend big to create the images you need. You can process an entire range, without spending days or weeks in a photography studio. You can even refresh your images, without having to pay for a reshoot.

The digital service includes:

  • Change colours and patterns digitally
  • Transform textures and finishes
  • Change accessories such as sofa feet
  • Create white background images where the background detracts from the product
  • Clean up images so they look as good as possible
  • Change room set photography digitally – walls, floor or even the product pattern and colour
  • Digitally place your product photography into an room set image or location.

For further information please visit our new website at http://www.realisticrendering.co.uk or call us on 0113 272 0277.

Digital Brochures

advertising design by 2020

How to create an online brochure.

At 2020 we like a challenge!

So, when we were commissioned to provide one of our clients with an online version of their current product brochure – we jumped at the opportunity!

Historically, many companies have opted to generate a downloadable PDF document of their printed brochure. However, usability is typically limited to scrolling down through tens or hundreds of pages, which is both impractical and time consuming. Helping your customer get the answers that they require ASAP is key to customer satisfaction and completing that sale.

 

With our latest solution, hyper links to your own or external web content, calls to action, embedded video and indexable pages can all assist your customers to find their chosen product or service with the greatest of ease.

 

When 2020 began our R&D into this fairly new technology, we knew that there were 2 key considerations: Form & Function.

 

Form

Firstly, we needed to have the capability to ensure that the digital brochures that we provide matched our clients brand guidelines.

Key considerations include logo, choice of font, layout format and brand colours.

Matching these parameters allows for a seamless transition between the printed and virtual brochures.

 

Function –

What devices would be used for viewing the brochure?

The usual suspects for viewing online browser versions of the brochure include: PC, Mac, I-pad, Tablets, Android, I-phone, etc.

With this in mind , the option that we provide for our clients benefits  from associated  cross platform functionality and enables both online and offline options. Due to the flexibility of this style of brochure, it can be used by demo or sales staff out in the field without the need for an internet connection. This function also works really well at Trade Shows or networking events, where the Auto scroll function allows the brochure to automatically change pages at your chosen speed. This effectively gives you a ‘video’ of your full product range and looks great when plugged into a large screen display on your stand.

 

Sounds like we have it all wrapped up? Well, we wouldn’t go that far! Pushing boundaries in both form and function is what we like to do here at 2020.

 

If you are looking for a digital version of your catalogue and would like additional functionality not listed in this post – get in touch. We are always enjoy a challenge!

Click here to view our latest brochure.

Or contact our team today to start the conversation.

 

Alternatively, if this sounds a little too contemporary for your tastes, feel free to speak to us about Graphic Design and Print.

 

Call our team on 0113 272 0277 or email us here.

The Times They Are A-Changin’

2020 Perfect Vision logo

Hello, and welcome to the future of 2020 graphic design!

As you should well know, early 2015 saw the launch of our photography-specific website where we are able to showcase our photographers’ hard work in all it’s full-screen glory (if you haven’t seen it yet, head on over there!). If you follow us on Twitter, you may also know (if you saw our little teaser Tweet) that we’ve been working on a design-specific website in order to show off our designers’ hard work too – well it’s now finished and live!

 

We’ve Got You Covered

Since 2014 our design department has seen a huge increase in demand and, with the addition of a few fresh faces, has gone from strength to strength. Offering design across everything from brand identity, corporate literature, social media/web and photo manipulation (full list of services can be found here), and with the added potential of being coupled with our in-house print service, as well as our photography/product video service, we’re pretty confident that we can look after you and your business.

 

So what are you waiting for? Head over to our new site now!

How We Can Place Your Products & Services in Their Best Light

Hello! Coffee in hand? Great, continue reading for an overview of the services we have to offer you and business. If you like what you see, contact us via the details at the bottom of the post.

 

 

 

 

Photography:
Photography has very little to do with cameras!
It’s more about understanding the complexities of light.
Our studio has a vast array of specialist Studio & Location lighting equipment.
The 2020 team of full time expert photographers, work with our clients to show their products and services in the best possible light.
Whatever type of photography your organisation requires, you can be assured that our team are experienced in that field.
To discuss your company’s photographic requirements please feel free to contact us on 0113 272 0277.
Examples of our photography can be viewed here.

Graphic Design:
The 2020 design team delight in providing enthusiastic, creative ideas and recommendations to get your company message clearly heard.
We approach every project with great care with the aim to surpass your expectations.
Our services cover branding, exhibition, POS, promotional, website, advetising, social media and packaging.
For examples of our graphic design, view our promotional brochure here.

Print:
2020 offer a short run, high quality print service, which is backed by our fast turnaround times.

Our clients benefit by utilising the 2020 in-house, state of the art digital print press which provides incredible quality without the need for large print runs.
At 2020 we also offer a print brokerage service for higher volume print runs. We will handle your print project from start to finish, ensuring you peace of mind and a top quality finish.

Promotional:
We help you to find the perfect product to represent your company. When combined with your logo and colour scheme, you can be sure that your brand identity will be clearly noticeable.

Digital flip books:
Have you got existing PDF brochures on your website?
2020 can give them a fresh interactive look, which enables them to be easily viewed on smart phones and tablets.
Ideal for online instructional and specification brochures, or a simple way to add a fresh coat of paint to your product & service brochure.
So, this sounds great, but you haven’t created your brochure yet?  – Feel free to contact our graphic design team for advice on where to start!

Click here to see an example of one of our digital flip books.

Product / Support Videos:
Video can help to inform your potential new clients about the quality and functionality of your products and services.
They can also be an ideal way of attracting customers to your website.
As well as being a great support tool for answering your customers F.A.Q’s, (lets be honest, nobody takes the time to read a long list of frequently asked questions anymore).
A short, inexpensive video, which can include music, a voice over and graphics to support your product or services could be ideal for this purpose.
We handle the whole process in house, from storyboard through to your final delivered project. Enabling our clients to enjoy the role of choosing what to include within their message.
Take a look at our YouTube channel for examples of our product videos.

Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (mark@2020pv.co.uk).

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