How to move your products and services to the top of the class…

Ok – so the summer holidays are almost done and it will soon be time to go back to school & back to work!

Now is the time to get focused on your sales and marketing program.

Some people may already have a head start with this, but there’s plenty of time to get your project off the ground.

Our Photography & Design teams are preparing themselves to start a broad range of exciting projects on behalf of our clients.

Including a diverse range of studio and location photography scheduled into our diary as well as brochure layouts and branding for our design team to get their creative teeth into.

All very exciting stuff!

 


 

So how do you get yourself to the top of the class and get top marks for your marketing project?
It’s as simple as ABC….

 

A – Aspire

Don’t settle to be like the market leaders. Aspire to be the market leaders in your field.

You know your product.

We certainly know how to make it shine!

View our market leading photography portfolio here.

B – Budget

Make sure that you allocate your time and budget so that you get the greatest ROI for your sales and marketing project.

Our team can help you spend wisely where you need to and save whenever you can.

However, it’s not just about photography or video. Remember to factor in your design & print budget.

C – Commit

Make that call.

Send that email.

Start the conversation with our team.

We are always excited to meet new people & learn about your new products and services.

We guarantee that if you commit your time to discuss your requirements, you’ll receive 100% commitment from our team.

 

We look forward to helping you achieve top marks!

Six tips to successful Jewellery photography

Jewellery Photography by 2020

Are you looking to develop a clearer understanding of how to get stunning photographs of your Jewellery products?

Whether you are looking for Product or Lifestyle photography, reading our six tips to successful Jewellery photography should help!

If you need to speak to us directly, please telephone us on 0113 272 0277.

 

1. Pick of the Crop

When providing your photographer with samples for photography, take time to select the best example that you have.Remember – no two items will be the same, look for undamaged chains, unscratched settings and the best example of Gemstones that you have. Yes, all of these defects can be fixed in post processing, but you may end up paying a premium to have this additional artwork carried out. Spending time on your pre-photography quality control can save you both time and money. If you need your photography for a tight deadline, then this simple hint can really help to speed up the turnaround process.

2. Clear Thoughts.

We’re not exactly suggesting that you need to take up meditation – but it may help…however, what you need is clarity. A clear understanding as to how you want your images to look. A great starting point would be to have a look online – what are other companies doing? What do you like about existing images & what changes would you like to make? Arriving at the photography studio with a clear idea how you would like your images to look will enable your photographer to maximize your time during the day. A top tip would be to email your photographer examples of the type of images that you hope to achieve – do this prior to the day of the shoot. That way they will be able to see what preparation is required.

3. Branding.

Putting aside any ideas of cowboys and cattle. This does not need to be in any way painful experience! With time, you should aim to develop a ‘style’ or ‘theme’ within your Jewellery Photography that offers your customers an easy way to identify your product as being yours. Developing a particular way of lighting, composing and adding the finishing touches to your products will really help to assist along side any company wide branding identity. It’s always worth considering applying this stylized photography retrospectively. Your top selling, long term Jewellery products can be bought up to date and given a new sparkle by having them re-photographed at the same time as your latest stock. You would be amazed at how inexpensive this can be if you arrange for them to be photographed at the same time.

4. What’s the point?!

The point of any form of photography is to tell a story. Within Jewellery Photography most images will generally fall into two main categories: Product or Lifestyle images. A good Product photographer will be able offer your customer a factual representation of your Jewellery product. These types of images are often referred to as White Background or Cut Out Photography. Key things to consider would be colour, shape, size, construction and key details that are important to that particular product. This is your opportunity to, quite literally, focus on the product’s USP. Lifestyle Jewellery Photography, that’s a very different concept altogether. The aim of a lifestyle image is to highlight the added value to life of your customer that the product could bring. A lifestyle image, especially within the Jewellery industry, should offer Enrichment, Glamour, Class, Style, Fun, Belonging and Quality. The image should be aspirational rather than pictorial and factual. Good Jewellery Lifestyle Photography is supported by props that tell a story and sometimes will include a model wearing the Bracelet, Ring or Watch, offering your customer an insight as to the lifestyle benefits of your product.

5. Copyright – I paid for them so I own the images, right?

Ask the question! Check the terms and conditions offered by your chosen studio. You may wish to ask the following questions: Can I use the images globally on the web or in print? Do I have to pay an annual fee to maintain these rights? Should I choose to use a professional model in the shoot, if so what are the terms and conditions imposed by the model agency?

6. Export Format.

What exactly are High Res JPGs, 72DPI, TIFF & PNG’s? Are we speaking the same language? The chances are that your photographer will ask you what format you require the final images in. If you are in Print Management, Marketing or are a Web designer, then you probably know what export format your looking for. Your requirements will be based on what you intend to do with the images once you have them – Print? Web? Point of Sale? Trade Show Display? Research all potential uses for your images and ask about obtaining the correct file type for each purpose at the time of the shoot. Please be aware that some photography studios will charge you extra for access to your files and additional formats at a later date!

Fingers crossed!

We hope that armed with these 6 top tips, you’ll be able to navigate the potentially hazardous route to getting the stunning Jewellery Photography that your products deserve.

Help! – I need Answers!

At 2020, our studio team are experts in creating beautiful, bespoke Jewellery Photography. It’s what we do, week in, week out. If you are looking to arrange photography for your jewellery products or could benefit from free advice – then please do get in touch. -We warmly welcome any questions that you may have. We look forward to hearing from you! Please contact Mark on0113 272 0277 or email mark@2020pv.co.uk

Examples of our jewellery photography can be found here.

How We Can Place Your Products & Services in Their Best Light

Hello! Coffee in hand? Great, continue reading for an overview of the services we have to offer you and business. If you like what you see, contact us via the details at the bottom of the post.

 

 

 

 

Photography:
Photography has very little to do with cameras!
It’s more about understanding the complexities of light.
Our studio has a vast array of specialist Studio & Location lighting equipment.
The 2020 team of full time expert photographers, work with our clients to show their products and services in the best possible light.
Whatever type of photography your organisation requires, you can be assured that our team are experienced in that field.
To discuss your company’s photographic requirements please feel free to contact us on 0113 272 0277.
Examples of our photography can be viewed here.

Graphic Design:
The 2020 design team delight in providing enthusiastic, creative ideas and recommendations to get your company message clearly heard.
We approach every project with great care with the aim to surpass your expectations.
Our services cover branding, exhibition, POS, promotional, website, advetising, social media and packaging.
For examples of our graphic design, view our promotional brochure here.

Print:
2020 offer a short run, high quality print service, which is backed by our fast turnaround times.

Our clients benefit by utilising the 2020 in-house, state of the art digital print press which provides incredible quality without the need for large print runs.
At 2020 we also offer a print brokerage service for higher volume print runs. We will handle your print project from start to finish, ensuring you peace of mind and a top quality finish.

Promotional:
We help you to find the perfect product to represent your company. When combined with your logo and colour scheme, you can be sure that your brand identity will be clearly noticeable.

Digital flip books:
Have you got existing PDF brochures on your website?
2020 can give them a fresh interactive look, which enables them to be easily viewed on smart phones and tablets.
Ideal for online instructional and specification brochures, or a simple way to add a fresh coat of paint to your product & service brochure.
So, this sounds great, but you haven’t created your brochure yet?  – Feel free to contact our graphic design team for advice on where to start!

Click here to see an example of one of our digital flip books.

Product / Support Videos:
Video can help to inform your potential new clients about the quality and functionality of your products and services.
They can also be an ideal way of attracting customers to your website.
As well as being a great support tool for answering your customers F.A.Q’s, (lets be honest, nobody takes the time to read a long list of frequently asked questions anymore).
A short, inexpensive video, which can include music, a voice over and graphics to support your product or services could be ideal for this purpose.
We handle the whole process in house, from storyboard through to your final delivered project. Enabling our clients to enjoy the role of choosing what to include within their message.
Take a look at our YouTube channel for examples of our product videos.

Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (mark@2020pv.co.uk).

Our New Service: Product Video!

Infinity Tool Video by 2020

Professional photography is an essential tool when it comes to presenting and selling your products, either in printed matter or online. It enhances credibility and inspires consumer trust by creating a atmosphere of professionalism, building confidence in your brand. At 2020, we have a wealth of knowledge and experience when it comes to showing off your product in it’s best light, and we now offer a new service to coincide with your product photography and make the most of your investment in us; Product Video.

Product Video is a great way to enable your customers to see your product in action, in a beautifully shot sequence that looks every bit as professional as your product photos. In post production, we can incorporate music and even graphics to ensure your product and message is communicated in the most effective way, giving you even more opportunity to reach your audience.

Please take a look below to see one of our recent product videos:

 

Feel free to ask us about this exciting new service via our contact form, by phone on 0113 272 0277 or email (mark@2020pv.co.uk).

The New Recruits!

There has been a flurry of new starters at 2020 with three team members joining in the last month. Last year we devised a fun but also highly scientfic personality test “Sweet, Sour, Bath, Shower”

Rather than asking a set of tried and tested questions, we thought we would make the project a bit more graphic and ask some slightly different questions. We based the design around our brand colours and business cards. The new recruits were given a list of “Which do you prefer” questions and the coloured answer is the one they chose. See if you agree with what they went for:

Gavin has taken over as Senior Designer, with plenty of ideas and experinces gained from working as both an in-house designer and within a publishing company.

Gavin McEwan, Senior Designer for 2020pv in Leeds. Graphic Design, Branding, Corporate Literature call 0113 272 0277

Mark joins us as our Business Relationship Manager. This is a new role within the company so we’re very excited by what he can bring to the table, to both our exsisting and prospective clients.

Mark Richardson, 2020pv in Leeds. For Photography, Design, Print or Promotional Merchandise call 0113 272 0277

 

Harriet is joining us for three months on a placement while completing her third year in Graphic Design at the University of Hull. It’s a pleasure to have her on board and hopefully she’ll go back with a real understanding of how a professional photography and design studio operatates.

Harriet intern for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277

If you’d like to compare their answers to the other exsiting staff here’s a recap from last year!

     Pam Jackson for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Keith Jackson for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Leon Marshall for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Simon Denson for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277 Tom Girling for 2020pv in Leeds. For Graphic Design, Branding, Corporate Literature call 0113 272 0277

 

 

 

Please give the studio a call on 0113 272 0277 to find out how one of our wonderful team members could help you with your Photography, Design or Print needs. 

Trade secrets of a cosmetics photographer

We have a wide range of experience in product photography, recently we have been focusing on cosmetics. Simon, one of our inhouse photographers is quite an expert in this area having previously worked with clients such as Avon. He explains in detail the steps he has taken to achieve these stunning product shots.

 “Miss Dior” by Dior

The first product  “Miss Dior”  is a playful and elegant fragrance, we wanted to reflect this in the imagery. The starting point is an simple plain background shot.

Dior Product shot

The Miss Dior on a plain white perspex background.

 

The shot for the background was a long and intricate process which involved dropping ink into water. We think you’ll agree it was worth it! First Simon dug out his old fish tank and after a good clean, filled it to the brim with water. He then experimented with inks, mixing subtle pastel colours that complimented the baby pink fragrance.

Dior Ink in water

 

The consistency of the ink had to be just right; thick enough that it didn’t dissolve immediately and not so thick that it just formed a solid shape in the water. Once the consistency was perfected it was a case of pouring both inks into the tank simultaneously. Using a fast shutter speed, combined with high speed flash, he captured the exact moment that the inks hit the water. The inks bubbled, swirled and mixed to create the intriguing colours and abstract forms you see in the the final shot.

 

 

 

Simon continued to empty and refill the tank until he achieved a bank of images to select elements from. Using Photoshop he merged them together to create the alluring textures that make up the backdrop.

 

  The finished article!

                                         A beatiful bottle floating in a sea of fragent clouds.

 

Ted Baker “Tour de Ted

For this Ted Baker “Tour de Ted” Body maintenance kit Simon took a different approach. The product features a very bold, crisp & clean design which he wanted to mirror in the final image. Unlike the “Miss Dior” shot this was captured in one shot.

 

Ted Baker

 

After artworking the bottles, the next step is to produce the background. As the product branding is based on cycling it was fitting to explore bike influenced brush sets for Photoshop. Using various blending modes graphics were added to the image to generate interest and set it apart from a simple plain background shot. The finishing touch was to tweek the background colour to the the vibrant orange of the product. We think the end result is worthy of a yellow jersey!

 

Marc Jacobs “Daisy”

Our third illustrates just how much post production work goes into high quality shots. We have outlined below the steps taken to achieve the final shot for this Marc Jacobs “Daisy” fragrance.

2020pv: Specialists in Cosmetics & Product photography

The bottle is polished and photographed on white perspex background. As the lighting needs to be different to capture the details of the top and the bottle two shots are taken and combined together.

2020pv: Specialists in Cosmetics & Product photography

Care and attention to detail were fundamental in achieving the finished to achieve the finished image of the bottle top.

2020 creative photography and print 0113 272 0277

The petals were brightened, the shadows highlighted and a smooth finish applied resulting in the following effect.

2020pv: Specialists in Cosmetics & Product photography

The chrome was polished and given a gradient, reflections are removed and flower centres checked for consistency.

 

2020p: Specilaists in cosmetics photographyStarting to look pretty impressive!

 

The finishing touches were to bring out the pink in the liquid and then contrast that by having a pure white background and redue the reflection to give the shot a subtle finish.

 

2020pv: Specialists in Cosmetics & Product photography

Here is the finished version with an added graphic background that lends itself perfectly to promote the product.

 

Jean Paul Gaultier “Classique”

Our final product is the quintessential Jean Paul Gaultier fragrance “Classique” tattoo special edition. Simon produced two shots here – one which drew on the colour tones of the product and the other which took its influence from the hand drawn style of the art on the bottle.

2020pv: Specialists in Cosmetics & Product photography2020pv: Specialists in Cosmetics & Product photography

We hope you’ve enjoyed this insight into the creation of our recent cosmetic photography. Hopefully we’ve inspired you to try out some new techniques or perhaps experiment with a new style. If you would like to know more about our process or have a product you would like us to photograph, retouch or apply a unique background to please contact us on 0113 272 0277.

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