Website Design – Our Process

Website design by 2020pv

As designers, one of our main jobs is the effective communication of information; it’s something we do on a daily basis, whether it’s in the form of a brochure, a logo or a website. Before we start work on anything, however, we have to communicate our processes to our clients to ensure they know what they’re getting and when.

If you would like to discuss our web design service please call us on 0113 272 0277

Why Advertise Using Promotional Products?

Did you know that a huge 90% of people who receive a promotional product remember the name of the advertiser on the item?

 

 

 

Personalising products with your company logo is a very successful way of getting your brand noticed and remembered. Suppliers are constantly working to improve and add new exciting things to their product range making it possible to personalise anything from a pen to a unique product such as floating cups!

  • The most popular promotional products tend to be the ones people constantly come in contact with such as pens, notebooks and mugs. Products like these are useful, appreciated, used repeatedly and kept meaning they are a constant source of advertising. In terms of customers retaining promotional products, it was found that 47% of people receiving promotional products keep them for more than a year. That is a lot of time for your logo & brand name to be seen!
  • In fact the use of promotional products as an advertising medium alone generates great results- up to 69% in increasing brand interest and 84% in creating a good impression of the brand.
  • Comparing this to other ways of getting your company noticed and remembered, such as TV adverts – promotional products definitely come out on top. A lot of homes now have TV’s that have the ability to completely skip through the adverts meaning the advertisement you paid incredible amounts of money for hasn’t actually been seen by a large amount of people watching the channel.

Creating a good impression is an important part of every business and often results in an increase in sales, so what better way to create a good impression than by giving your customers a free promotional gift? After all, everybody loves getting something nice for free!

 

 

 

This Years Products

2020 recently visited the Trade Only Show in Coventry to take a look at new industry trends. The event saw more than 3,000 visitors over its two day run making the event the most successful ever. There were more suppliers exhibiting than ever before with 350 different stands. It was also Lauren’s first time to visit the Trade Only Show and she was overwhelmed by all the different products available, especially products such as pens with memory sticks on the end, floating cups and so much more!

The Cosmetics and Homewares were even more impressive this year; for example the lip balms with the new full colour dome (photo above) that are also available as mints. The quality of the print really stands out from the rest and makes a great giveaway!

Another product that stands out is the sport themed lip balms. These come in a variety of different styles such as rugby balls, golf balls, footballs and tennis balls which makes them a fun alternative to your regular lip balm stick.

 

Another unique product guaranteed to make your customers smile is the pocket mate mini kit. These handy kits include a selection of cosmetic products tailored for:

  • Sport- including deodorant, plasters and wipes.
  • Festival- great for the upcoming festival season.
  • Flight- handy for people who travel often.
  • Hangovers- including mints, face spray, a cooling gel eye mask and Alka-Seltzer!

The diverse range of promotional products at the Trade Only Show were very impressive and we’re excited to see the products continue to improve and evolve in future shows. We can’t wait until next year to see what they’ve got on offer!

For a free catalogue showing the range of products we supply or for further information on any promotional products please call 0113 272 0277

 

About This Blog:

Blog written and photographs taken by our studio apprentice at 2020.
Statistics and facts from:
http://www.promotionalproductswork.org/the-facts/Documents/LAW_ProPro-FactSheet030813.pdf
http://www.opusprintpromotions.ie/Interesting_Facts_about_Promotional_Products/Interesting_Facts_about_Promotional_Products.232.html

Trade secrets of a cosmetics photographer

We have a wide range of experience in product photography, recently we have been focusing on cosmetics. Simon, one of our inhouse photographers is quite an expert in this area having previously worked with clients such as Avon. He explains in detail the steps he has taken to achieve these stunning product shots.

 “Miss Dior” by Dior

The first product  “Miss Dior”  is a playful and elegant fragrance, we wanted to reflect this in the imagery. The starting point is an simple plain background shot.

Dior Product shot

The Miss Dior on a plain white perspex background.

 

The shot for the background was a long and intricate process which involved dropping ink into water. We think you’ll agree it was worth it! First Simon dug out his old fish tank and after a good clean, filled it to the brim with water. He then experimented with inks, mixing subtle pastel colours that complimented the baby pink fragrance.

Dior Ink in water

 

The consistency of the ink had to be just right; thick enough that it didn’t dissolve immediately and not so thick that it just formed a solid shape in the water. Once the consistency was perfected it was a case of pouring both inks into the tank simultaneously. Using a fast shutter speed, combined with high speed flash, he captured the exact moment that the inks hit the water. The inks bubbled, swirled and mixed to create the intriguing colours and abstract forms you see in the the final shot.

 

 

 

Simon continued to empty and refill the tank until he achieved a bank of images to select elements from. Using Photoshop he merged them together to create the alluring textures that make up the backdrop.

 

  The finished article!

                                         A beatiful bottle floating in a sea of fragent clouds.

 

Ted Baker “Tour de Ted

For this Ted Baker “Tour de Ted” Body maintenance kit Simon took a different approach. The product features a very bold, crisp & clean design which he wanted to mirror in the final image. Unlike the “Miss Dior” shot this was captured in one shot.

 

Ted Baker

 

After artworking the bottles, the next step is to produce the background. As the product branding is based on cycling it was fitting to explore bike influenced brush sets for Photoshop. Using various blending modes graphics were added to the image to generate interest and set it apart from a simple plain background shot. The finishing touch was to tweek the background colour to the the vibrant orange of the product. We think the end result is worthy of a yellow jersey!

 

Marc Jacobs “Daisy”

Our third illustrates just how much post production work goes into high quality shots. We have outlined below the steps taken to achieve the final shot for this Marc Jacobs “Daisy” fragrance.

2020pv: Specialists in Cosmetics & Product photography

The bottle is polished and photographed on white perspex background. As the lighting needs to be different to capture the details of the top and the bottle two shots are taken and combined together.

2020pv: Specialists in Cosmetics & Product photography

Care and attention to detail were fundamental in achieving the finished to achieve the finished image of the bottle top.

2020 creative photography and print 0113 272 0277

The petals were brightened, the shadows highlighted and a smooth finish applied resulting in the following effect.

2020pv: Specialists in Cosmetics & Product photography

The chrome was polished and given a gradient, reflections are removed and flower centres checked for consistency.

 

2020p: Specilaists in cosmetics photographyStarting to look pretty impressive!

 

The finishing touches were to bring out the pink in the liquid and then contrast that by having a pure white background and redue the reflection to give the shot a subtle finish.

 

2020pv: Specialists in Cosmetics & Product photography

Here is the finished version with an added graphic background that lends itself perfectly to promote the product.

 

Jean Paul Gaultier “Classique”

Our final product is the quintessential Jean Paul Gaultier fragrance “Classique” tattoo special edition. Simon produced two shots here – one which drew on the colour tones of the product and the other which took its influence from the hand drawn style of the art on the bottle.

2020pv: Specialists in Cosmetics & Product photography2020pv: Specialists in Cosmetics & Product photography

We hope you’ve enjoyed this insight into the creation of our recent cosmetic photography. Hopefully we’ve inspired you to try out some new techniques or perhaps experiment with a new style. If you would like to know more about our process or have a product you would like us to photograph, retouch or apply a unique background to please contact us on 0113 272 0277.

What type of product photography is right for you?

Home » Blog » What type of product photography is right for you?

Posted on January 10th, 2014 by Tom Girling

Good product photography shows your products to their best advantage. If you want to make your products more desirable to your customers and increase your sales there are a few different routes you can take.

White Background

White Background photography is most commonly seen in catalogues and is also prevalent online. It is widely used for its crisp, clinical style that puts full attention on the product.

One of the advantages of white background photography lies in its relatively low costs which make it a common medium for large volumes of product.

It’s also very well suited to the web as the images generally have a smaller file size and can sit on a webpage seamlessly without a border.

Here, the same image has been “clipped” meaning it can be dropped seamlessly into a brochure or website without a border.

 

Coloured Background

Using a black background adds a different look and feel. It’s often used to showcase high-end or luxury products. Coloured backgrounds and textures add interest and can give your photography the edge against a white background. Black can work especially well with glass and chrome products, highlighting reflective surfaces and creating contrast against lighter surfaces.

Cameo

Cameo shots are often used to highlight great selling features and details of a product. Whether it is intricate stitching on a leather suite or a dial on an electronic appliance, they help showcase your product to its full potential.

Lifestyle

A lifestyle or styled shot helps to convey a setting and level of emotion that is hard to achieve with a white or coloured background. Styled shots help to make products more desirable by showing them in a real life situation, altertatively they can be propped in a more conceptual manner which can be equally as effective.

Here we see how the same toaster can be styled in very alternative ways to appeal to a different target market.

A lifestyle shot is much more personal to your brand and can be tailored to your product and target audience, making it unique and far more valuable as marketing material.

To achive a high quality styled shot we work with experienced stylists who will ensures that you get the best possible look for your product.

If you would like to talk to us about our Product photography service then please give the studio a call on 0113 272 0277 to discuss what style would be most suited to your needs

How to make your light drawings sparkle

2020 Sparkler

We’ve created this dazzling image for Bonfire night. Its created using a technique called light writing or light drawing. By using a long exposure a trail of light is captured giving the effect you see here. We’ve used a sparkler to give it that Bonfire night feel.

 

 

 

What’s it all about?

Pablo Picasso’s experiments in light drawing in 1949 were fairly revolutionary and helped bring the medium to the attention of the art world and in turn the greater public.  The work came about as a result of a collaboration with Gjon Mili of LIFE magazine who later published the photos.picasso light drawing

 

Another interesting innovation came when French designer Alissa Logerot came up with the LED spray can. As an alternative to spray paint graffiti the bulb is charged by the kinetic energy generated when you shake the can. This coupled with the option of different caps for different effects gives the concept an authentic feel. Here are some of the results.

How do you create your own?

Firstly you’ll need a dark environment, if you want just the light trail to be visible then the darker the better. If its not completely dark you’ll get a blurred image of whoever is doing the light writing. This isn’t always a bad thing and having a figure can give the image context and create a striking ghost like effect. Next you need to have a play with your settings. The longer you set your exposure the more light you’ll be able to fit in. We used a 8 second exposure at F16, but half the fun is in experimenting so give it a go yourself.

light drawing photography blog by 2020 photography. 0113 272 0277

After we were happy with the form we added smoke in photoshop to give the image a little more interest.

5 Top Tips for light drawings:

  • The brighter and more defined the light you use the better – LEDs work well as they throw out a bright and concentrated light.
  • Make sure you keep the end of the light in the same field of focus for a clean, crisp image.
  • It can help if you use a visual marker for the edges of the frame so that you fill it to its entirety.
  • If you’ve set your exposure to 8 seconds then you can count to 8 in your head whilst drawing your image to make sure you fit it all in.
  • Try not to move too quickly as the image can blur or distort and to create thicker lines try going back over the same areas.

 

An example of light drawing graffiti using the surrounds to its advantage.

light drawing photography blog by 2020 photography. 0113 272 0277

An exciting Batman inspired image, don’t worry if you can’t achive these kind of results, a lot of work will have gone into the post preduction on a shot like this!

 

If you would like more information on our photography service then please give us a call on 0113 272 0277 or drop into our Leeds based studio.

Artworking and Retouching explained

 

What is Artworking?

Artworking is the process of making a photo look as good as it possibly can. Although we go to great lengths to prepare shots before they are taken, there are always aspects of any image that will need cleaning up or correcting. Room set and furniture photography is where artworking is most prevalent. Small marks on the walls or floors are removed, along with folds or awkward creases in furniture. Anything that unintentionally draws the viewers eye to one point is resolved. Maybe a product has a slight scuff or crack in it which can be rectified in Photoshop. Then the lighting is tweaked to the optimum level to give a it crisp and clear image. White background shots can be clipped to give a perfect white which shows of the product to its maximum potential. It also enables us to ensure the product can drop into a catolouge  or web with no tone. We include a certain amount of artworking  as part of the price of a days photography to make sure that we give our clients the best possible final product.

How is retouching different to artworking?

Retouching although similar to artworking is a slightly different process. It involves manipulation rather than perfection. Common examples would be changing the colour of a product, or the adding or removing of a person or object. One process that our clients make use of a lot is changing the fabric colour on large pieces of furniture sure as beds or sofas. If a product comes in twelve different colour it makes much more sense financially and logistically to change one image rather than ship in lots of large cumbersome products. Sometimes you might want a shot with and without a model in it, shifting the emphasis from the use of the product to the product itself. You could even show a product in lots of different locations to help a potential buyer relate to the surroundings. One of our clients are producers of industrial drill bits and as we can’t create a quarry in our studio we instead manipulate the surrounding to give the desired effect.

At 2020, we have colour-calibrated monitors for careful colour matching. This is especially important when we are undertaking work for clients whose product photography has to match the product closely, such as tile photography, carpet photography, furniture photography, industrial or household paint photography and many others. By getting your colours right, we will help keep your customers happy and avoid costly returns.

 Here we have an example of a multiple colour change.

The colours can be matched to any swatch and give just one shot endless possibilities.

Here we see a slightly more complex example.

The model has been removed and the colour changed. This gives a second option to the shot and doubles its possibilities. 

Notice how to no detail is lost with the colour change, shadows and reflections remain unaffected.

If you would like to discuss our photography or post preduction service please call us on 0113 272 0277

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