There has been a flurry of new starters at 2020 with three team members joining in the last month. Last year we devised a fun but also highly scientfic personality test “Sweet, Sour, Bath, Shower”
Rather than asking a set of tried and tested questions, we thought we would make the project a bit more graphic and ask some slightly different questions. We based the design around our brand colours and business cards. The new recruits were given a list of “Which do you prefer” questions and the coloured answer is the one they chose. See if you agree with what they went for:
Gavin has taken over as Senior Designer, with plenty of ideas and experinces gained from working as both an in-house designer and within a publishing company.
Mark joins us as our Business Relationship Manager. This is a new role within the company so we’re very excited by what he can bring to the table, to both our exsisting and prospective clients.
Harriet is joining us for three months on a placement while completing her third year in Graphic Design at the University of Hull. It’s a pleasure to have her on board and hopefully she’ll go back with a real understanding of how a professional photography and design studio operatates.
If you’d like to compare their answers to the other exsiting staff here’s a recap from last year!
Please give the studio a call on 0113 272 0277 to find out how one of our wonderful team members could help you with your Photography, Design or Print needs.
Did you know that a huge 90% of people who receive a promotional product remember the name of the advertiser on the item?
Personalising products with your company logo is a very successful way of getting your brand noticed and remembered. Suppliers are constantly working to improve and add new exciting things to their product range making it possible to personalise anything from a pen to a unique product such as floating cups!
- The most popular promotional products tend to be the ones people constantly come in contact with such as pens, notebooks and mugs. Products like these are useful, appreciated, used repeatedly and kept meaning they are a constant source of advertising. In terms of customers retaining promotional products, it was found that 47% of people receiving promotional products keep them for more than a year. That is a lot of time for your logo & brand name to be seen!
- In fact the use of promotional products as an advertising medium alone generates great results- up to 69% in increasing brand interest and 84% in creating a good impression of the brand.
- Comparing this to other ways of getting your company noticed and remembered, such as TV adverts – promotional products definitely come out on top. A lot of homes now have TV’s that have the ability to completely skip through the adverts meaning the advertisement you paid incredible amounts of money for hasn’t actually been seen by a large amount of people watching the channel.
Creating a good impression is an important part of every business and often results in an increase in sales, so what better way to create a good impression than by giving your customers a free promotional gift? After all, everybody loves getting something nice for free!
This Years Products
2020 recently visited the Trade Only Show in Coventry to take a look at new industry trends. The event saw more than 3,000 visitors over its two day run making the event the most successful ever. There were more suppliers exhibiting than ever before with 350 different stands. It was also Lauren’s first time to visit the Trade Only Show and she was overwhelmed by all the different products available, especially products such as pens with memory sticks on the end, floating cups and so much more!
The Cosmetics and Homewares were even more impressive this year; for example the lip balms with the new full colour dome (photo above) that are also available as mints. The quality of the print really stands out from the rest and makes a great giveaway!
Another product that stands out is the sport themed lip balms. These come in a variety of different styles such as rugby balls, golf balls, footballs and tennis balls which makes them a fun alternative to your regular lip balm stick.
Another unique product guaranteed to make your customers smile is the pocket mate mini kit. These handy kits include a selection of cosmetic products tailored for:
- Sport- including deodorant, plasters and wipes.
- Festival- great for the upcoming festival season.
- Flight- handy for people who travel often.
- Hangovers- including mints, face spray, a cooling gel eye mask and Alka-Seltzer!
The diverse range of promotional products at the Trade Only Show were very impressive and we’re excited to see the products continue to improve and evolve in future shows. We can’t wait until next year to see what they’ve got on offer!
For a free catalogue showing the range of products we supply or for further information on any promotional products please call 0113 272 0277
About This Blog:
Blog written and photographs taken by our studio apprentice at 2020.
Statistics and facts from:
We have a wide range of experience in product photography, recently we have been focusing on cosmetics. Simon, one of our inhouse photographers is quite an expert in this area having previously worked with clients such as Avon. He explains in detail the steps he has taken to achieve these stunning product shots.
“Miss Dior” by Dior
The first product “Miss Dior” is a playful and elegant fragrance, we wanted to reflect this in the imagery. The starting point is an simple plain background shot.
The Miss Dior on a plain white perspex background.
The shot for the background was a long and intricate process which involved dropping ink into water. We think you’ll agree it was worth it! First Simon dug out his old fish tank and after a good clean, filled it to the brim with water. He then experimented with inks, mixing subtle pastel colours that complimented the baby pink fragrance.
The consistency of the ink had to be just right; thick enough that it didn’t dissolve immediately and not so thick that it just formed a solid shape in the water. Once the consistency was perfected it was a case of pouring both inks into the tank simultaneously. Using a fast shutter speed, combined with high speed flash, he captured the exact moment that the inks hit the water. The inks bubbled, swirled and mixed to create the intriguing colours and abstract forms you see in the the final shot.
Simon continued to empty and refill the tank until he achieved a bank of images to select elements from. Using Photoshop he merged them together to create the alluring textures that make up the backdrop.
The finished article!
A beatiful bottle floating in a sea of fragent clouds.
Ted Baker “Tour de Ted”
For this Ted Baker “Tour de Ted” Body maintenance kit Simon took a different approach. The product features a very bold, crisp & clean design which he wanted to mirror in the final image. Unlike the “Miss Dior” shot this was captured in one shot.
After artworking the bottles, the next step is to produce the background. As the product branding is based on cycling it was fitting to explore bike influenced brush sets for Photoshop. Using various blending modes graphics were added to the image to generate interest and set it apart from a simple plain background shot. The finishing touch was to tweek the background colour to the the vibrant orange of the product. We think the end result is worthy of a yellow jersey!
Marc Jacobs “Daisy”
Our third illustrates just how much post production work goes into high quality shots. We have outlined below the steps taken to achieve the final shot for this Marc Jacobs “Daisy” fragrance.
The bottle is polished and photographed on white perspex background. As the lighting needs to be different to capture the details of the top and the bottle two shots are taken and combined together.
Care and attention to detail were fundamental in achieving the finished to achieve the finished image of the bottle top.
The petals were brightened, the shadows highlighted and a smooth finish applied resulting in the following effect.
The chrome was polished and given a gradient, reflections are removed and flower centres checked for consistency.
Starting to look pretty impressive!
The finishing touches were to bring out the pink in the liquid and then contrast that by having a pure white background and redue the reflection to give the shot a subtle finish.
Here is the finished version with an added graphic background that lends itself perfectly to promote the product.
Jean Paul Gaultier “Classique”
Our final product is the quintessential Jean Paul Gaultier fragrance “Classique” tattoo special edition. Simon produced two shots here – one which drew on the colour tones of the product and the other which took its influence from the hand drawn style of the art on the bottle.
We hope you’ve enjoyed this insight into the creation of our recent cosmetic photography. Hopefully we’ve inspired you to try out some new techniques or perhaps experiment with a new style. If you would like to know more about our process or have a product you would like us to photograph, retouch or apply a unique background to please contact us on 0113 272 0277.