New in the studio this month is our Apple TV. We’ve just about managed to resist the temptation of watching talking cats on YouTube! Instead we’ve linked it to our Capture One software so that clients can watch their shoot snap by snap from the comfort of our sofas – crisps and chocolate provided.
Linking the camera to our studio iPad allows you to either flick through previous shots or use the app to capture new ones, these are then relayed from the iPad to the Apple TV which displays on a 32” flat screen. Our photographers love it because it means they don’t have lots of people crowded around their monitors and they can fire a shot from anywhere and not just from behind the camera. Everyones a winner.
Dan from White Meadow was one of first clients to take advantage of it. This is what he had to say about it:
“Its great, it allows me to sit back and look at the photos from a comfortable position. I can then flick through them nice and easily and compare the different shots. Its me who’s got control and I can just skip through them while the photographer gets on. Sometimes the difference between shots is very subtle, just a slight change in lighting so it’s great to be able to see it on a big screen. You get a bit more space rather than crowding round a screen and its the flexibility that I really like.”
I also had a word with Leon our Photographer:
“Shooting off the ipad was good, in some ways it was a bit of gimmick in that you could show and explain what was going to the client without being next to the Mac. Its a real advantage being able to walk onto the set with a screen in your hand, and really pinpoint what you were trying to achieve with the lighting or whichever element you are altering. It also helped with an item that was being back lit from below; being able to fire the camera while adjusting the light, and it all being done in a matter of seconds was fantastic. Before you would have to adjust the light, then go to the camera, and then finally to the Mac to view it, and repeat that process many times. It really helps the client as well because they can see the journey you’ve been on, and they can go back a few shots and identify something they really like and ask you to go back to that”
If you’d like to find out more about the photography services we provide at 2020, call us today on 0113 272 0277 or email us.
The aim of food photography is to show food that looks good enough to eat.
Because creating excellent promotional images of food requires experience and expertise, you should always use a professional commercial photographer. Skimping on costs by looking for cheap food photography is a false economy: it’s much better to invest in high-quality photography that will show your food products to their best advantage.
- Use a kitchen setting
Any commercial photographers who take a professional approach to food photography will have a kitchen on site. Having installed a fully functioning, permanent kitchen at the 2020 studios, we can prepare your food on the premises so that it looks as fresh as possible on the final image.
It also means that there’s a ready-made setting for the shot, so if you’re looking for lifestyle photography this can be accommodated and we can also source models when required. Along with the room sets that we often build to showcase our clients’ furniture, flooring and décor, it means we can recreate any room in a house.
- Hire a good food technician
Using a food technician or food stylist will vastly improve your food photography. Whatever the product, they have the expertise to make it look as good as it possibly can – or even better than it is!
Using fresh food for your shoot will result in a better quality image and a food technician can help to keep the food looking fresh for the duration of the session. At 2020, we have a food technician who works with us to achieve the best images of your food.
- Get the setting right
In food photography, the food is the star but the background and setting are also important. At 2020, we believe that preparation is key for any shoot.
Food photography may require clean, bright close-up shots with a soft focus background, or images that show the product in a particular setting. Whatever the product, a good photographer will spend time preparing the setting before starting the shoot.
This warming winter soup is perfectly complimented by the rustic loaf and appropriate crockery. The use of the garnish surrounding the bowl helps to continue the comforting feel and give the food a setting and situation.
- Add garnishes and props
With a little thought and care, additional items such as garnishes and props can dramatically improve your food photography. Table dressings and crockery, along with food and drink items associated with the product being shot, can make a big difference to the feel of the image and can be chosen to complement the food.
Depending on the product, the props and garnishes may fit into several categories, such as rustic, classic, contemporary or ultra-modern. A rustic loaf of bread, for example, could be shown on a solid oak table next to a carafe of wine, rather than a bottle. A new dessert being launched in contemporary packaging could be shown on a slate plate with a simple stylish table setting.
This more contemporary shot makes use of soft focus in the background to highlight the Salmon roll, which is the focus of the piece. It’s well lit and clean, which mirrors the style and presentation of the food.
5. Lighting the shot
Whenever possible, natural daylight is usually the best option for photographing food. Otherwise, you will need to work with a commercial studio that has the expertise to create a close representation of daylight.
A good commercial photographer will also know how to create a mood using light and how to ensure there are no unwanted shadows or reflections on the final image.
Fast food is a perfect example of the difference using a food technician and a professional photography team can make to your regular food photography. This video made by the kings of fast food McDonalds shows exactly how they get what you see on the menu display looking so different from what you end up eating in the box.
If you’d like to find out more about the food photography services we provide at 2020, call us today on 0113 272 0277 or email us. You might also like to look at our Food Photography pages.
If you want your logo to have an impact and give a good representation of your company, your best approach is to work with a professional design company.
Design experts will be able to help you decide how you want to portray your company, from the design and shape of your logo to the specific colours you choose. Company branding is important to get right: it can say a lot about your business, your approach and your ethos.
Choosing a logo for a new company
If you are starting out in business, you’ll find it helpful to chat to a designer about your company and what message you would like to portray through your logo.
A professional design and print company will have experience of different types of logos and will understand how to best represent your business using a particular image and/or typeface. They will also understand how it will best translate into print and online content.
To help you think about the process of creating a logo and how you can use this in your own business, we have created a video called:
The Lifecycle of a Logo.
This starts – literally – at the drawing board – where ideas are tried out, discarded or kept. From there we move on to a digital design programme, where the ideas take a much more precise and exact form. At this point we’ll select a few designs to show the client for feedback. Once they have chosen their preferred design, we will develop it further, until they are happy with the end result. Once we have a logo, it will give us the building blocks to create the client’s business cards, stationery and, if required, website design.
The importance of communication in design At 2020 we have always valued good communication with our clients. By constantly keeping the client in the loop, reporting back with our progress and responding to the client’s feedback, we can ensure that every client is happy with their final design.
If you’re starting in business and need help with your logo and branding, or you’re looking to freshen up the way you portray your company, give us a call on 0113 272 0277. View our helpful video for tips and advice: The Lifecycle of a Logo.
This promotional USB is one of our favorite promotional tools and we’re really pleased with it. Its got multiple uses’ – key ring, branding, 8GB USB, which is just like us with our print, design, photography and promotional merchandise.
The photos were a great opportunity for new photographer Leon and new Creative Marketing Assistant Tom to work together on a creative project, and get to know each other. Normally taken just before hometime it was a way to unwind after a days work while still creating some exciting imagery. What started out as quite simple functional photos became by the end of the series rather more comical and absurd!
We think its important to have fun and stay creative with our shots. Although we are experts at product, and white background shots thats not all we can do and we really wanted to show this. The pictures also make for great Twitter and Facebook images, surveys show that people are much more likely to engage with a post that has an image attached. It can be hard to grab peoples attention with a run of the mill white background shot and something unusual will make people want to engage and find out more.
If you would like to know more about either our photography or USB please give us a ring on 0113 272 0277