What is Commercial Photography?

Leeds Commercial Product PhotographyThe word photograph comes from the Greek words for ‘light’ and ‘painting’, so in effect it means ‘painting with light’.

Light is the key to all photography and it is certainly one of our most important considerations for all our work from product photography to food photography and from room set photography to location photography.

A click may only take a second, but preparation can take hours of learning.

Each photograph we take at 2020 is carefully lit to make your product stand out in the best way possible. We then work our magic by digitally artworking your images on our computers.

So lighting and creative artworking are both essential parts of our process of photographing your products.

Commercial Room Set Photography – Top Tips

Roomset furniture photography

As experts in room set photography, the 2020PV team works hard to keep our clients happy and ensure their products are shown at their best.

Experience has taught us a few essential tips that will ensure the best results, save you money and help your shoot go without a hitch.

Here are our top tips for room set photography:

Location, location, location – The setting for the product should reflect the lifestyle of the client’s target customers. There is no point in placing a glass and chrome dining table in a country cottage-style dining room. Equally, you wouldn’t stage a room with contemporary décor to showcase an antique dresser.

Higher, higher, lower, lower – The nature of your product will have a significant impact on the framework of the room. A new range of flooring, a rug or a coffee table will require low windows and smart skirting board. Wallpaper, curtains or wall lights will need to be shot from a higher angle and the room will need styling to suit. Colours are also important, if you want to highlight a beautiful wooden floor, you won’t want it to be competing with an overbearing wallpaper.

Shaping up – Horizontal or vertical? If you know that your room set photography is bound for a particular shape of catalogue, advert or website space, please do let us know. It means we won’t waste your time and money taking the wrong kind of shots. Equally, if you need space around the product for logos or lettering or want the image to sit in a particular place on your website. With room set photography destined for a catalogue or brochure, it’s important to be aware if an image will spread across two pages as there may be staples or binding to work around.

Model behaviour – Choosing the right model to work with your product is essential. Think about who your target audience is: you wouldn’t use a teenage girl to promote the latest expensive flat-screen TV any more than you would have a middle-aged man playing with children’s toys. Work out whether your model needs to be an ordinary person whom your customer will associate with or someone glamorous selling an aspirational lifestyle product.

Be prepared – Room set photography is a long and complex business. Whether you’re selling a sofa or a standard lamp, make sure that you give us detailed information about your product, the demographic of your customers and the sort of room set you are envisaging. Keep in regular touch and let us know if there are any changes to your products or dates.

Commercial Product Photography – Top Tips

White background photography by 2020pvAs experts in product photography, the 2020PV team works hard to keep our clients happy and ensure their products are shown at their best.

Experience has taught us a few essential tips that will ensure the best results, save you money and help your shoot go without a hitch.

Here are our top tips for product photography:

1. Leader of the pack – Products sent to our studios for product photography need to be packed well enough to avoid damage, but not so well that it takes us half a day to unpack them. Think carefully about how you pack your products and it will save our time and your money.

2. Clean up – Our photographers are sticklers for detail and will ensure that your products are clean, free from fingerprints and in a good condition before the first click. They will also ‘clean up’ the image digitally at the artworking stage. However, if you take the time to prepare your products in advance, it will give our photographers more time to concentrate on what they do best – excellent product photography.

3. Shaping up – Horizontal or vertical? If you know that your product photography is bound for a particular shape of catalogue, ad or website space, please do let us know. It means we won’t waste your time and money taking the wrong kind of shots. Equally, if you need space around the product for logos or lettering or want the image to sit in a particular place on your website. With product photography destined for a catalogue or brochure, it’s important to be aware if an image will spread across two pages as there may be staples or binding to work around.

4. Model behaviour – Choosing the right model to work with your product is essential. Think about who your target audience is: you wouldn’t use a teenage girl to promote golf clubs any more than you would use a middle-aged man to show off delicate jewellery. Work out whether your model needs to be an ordinary person whom your customer will associate with or someone glamorous selling an aspirational lifestyle product.

5. A cut above? – Will your product look at its best cut out and displayed on a white background? Or would it benefit from being set in context, eg a vase set on a shelf or a bottle of rum on a bar top. If you’re unsure, our photographers can advise or take a variety of shots for you to choose from.

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